You guys may have seen Gob's thread recently about kindle books? yes? well it inspired me to give it a go. First I have a few websites that I set up to give support to an event that I ran a while back, it was all fictional content about a mysterious and evil company with a research division that was doing genetic experiments on people. There were 4 sites in total and they all have about 30 articles on them.. give or take. This is not SEO stuff, all fictional content to support the story. I didn't research the niche as I had the content already. So with that in mind I grabbed some stories written, but not published, and put them into a novella book. It's about 30K words in total. I can photoshop, so i knocked up a nifty cover and made sure that I put the links into the first few pages. That's all fine and well but, now I have content what to do? First I posted it to the Kindle store with the 5 days free promotion. I created an author bio and posted a few bits of addition info about me there (I have used a fake pen name for this whole experiment). With nothing but the promotion I go to #900 on the best sellers list and was ranking #3 in the category (this has since dropped to #7 in category and #1500 in the sellers list) I have had in the last 3 days about 425 downloads of the book and it seems to have topped out there. Now that the promo is falling, I started to do additional marketing on the author. I created a new facebook page and also set up a facebook user account as well, my thinking is that I should start to get some sort of profile up for the author as people may search on google for the name... I then got on fiver and purchased a few thousand friends for the author profile and a large number of likes for the page (just trying to create a sense of authority) I have also purchased traffic to the Amazon page where the ebook is and a few hundred facebook shares of the URL. There was a decent looking link wheel gig offered, so I decided to hit the Facebook page url with about 10 long tail keywords all around this niche. I have only started the additional work on the profile stuff today so I am yet to see any change in anything but again, it's all about creating the illusion of some well known author. Next, I have got onto Odesk and found 5 writers who are all working on 5-10,000 work novellas/novelletts that are all based in this fictional world. Some are going to take 4 weeks, some one. THey are all under the instruction to make the endings cliff hangers to they can keep writing editions. Just like a comic book never ends, this is the same in story form. As they are submitted, I can keep posting them to amazon with links in the books to the other books. That is the plan so far. As things progress I'll update, as I have spent a little on this project so far, just in fiver and preparing to spend on odesk. **The biggest fall back to this is that I cant get any reviews in this way, I have to wait till people actually read the book*** thats the biggest falling over point at the moment.