[JOURNEY] Local Site on a Budget - Lead Generation/Rank & Rent

UK is near impossible to find a network, not looked into NZ/AU/CA yet.

That sounds like an opportunity for some engaging entrepreneur as well!
 
UK is near impossible to find a network, not looked into NZ/AU/CA yet.

That sounds like an opportunity for some engaging entrepreneur as well!

Yeah, it's been on my mind for a few years but requires a heap of work, I have a lot of the process in place roughly but need help. The hardest part is sales/client management from the lead buyer POV and scaling up operations, both from affiliates and from buyers. It's not a project I'd start myself, I'd want to partner for someone to help.
 
From my quick search it doesn't seem there's any affiliate network for lead gen in NZ. Would have to sell to business
 
Good luck! (though I know you don't need luck haha!)

Thanks, keyword is dancing from #25 to 12 at the moment. Have purchased more links, just a waiting game now, likely will make some more sites in the meantime.
 
Approximately how much do you have to spend on links to rank on the front page with these low comp niches and keywords?
 
Holzr,
What's your take on the homeadvisor, yellowpages, yelp type sites that are ranking high in these service categories with zero backlinks but thousands or millions of linking domains (using SEMRush bar as my guide)? Thanks.
 
Approximately how much do you have to spend on links to rank on the front page with these low comp niches and keywords?

It really depends. Approaching the question from an ROI POV is a better way to address this. I'm aiming for under $200 for this site, but I may end up spending more. Some niches will be much easier than others. For example the niche this site is in will be much easier to rank and earn $500 a month vs a plumbing site to $500 per month. If this site does $450-600 a month as I imagine it will then the ROI is going to be very good. I'd be happy to spend even $1-2k because if I earn $500 a month then I make my money back in 2-4 months and have a site worth ~ $15,000. Spending $1-2k to flip a site for $15k is an excellent ROI, it smashes review style websites where you'd have to spend much more than that to get to $500 a month unless you're incredibly lucky.

Holzr,
What's your take on the homeadvisor, yellowpages, yelp type sites that are ranking high in these service categories with zero backlinks but thousands or millions of linking domains (using SEMRush bar as my guide)? Thanks.

I love seeing directories dominate the SERP! The more directories and less actual local businesses the best. Why? Because they're often less optimised and serve user intent worse than an actual local business website (or lead gen site). They can sometimes take a bit of time to outrank, but it's worth it. Whereas if I have to compete with loads of local businesses, I'm competing with sites that are well optimized for search intent and often can have some decent backlinks (local backlinks from newspapers and event sponsorship pages etc.) that can be hard to replicate and compete with. They'll have better topical relevance and local brand recognition and trust as well. OFC, you must ensure there are enough local businesses in the area to ensure you can sell your leads :) Yes directories have huge powerful backlink profiles but often the actuall pages that are ranking are quite weak and that's the factor that counts, the page strength. Google doesn't have/use domain authority/strength. It's all about page strength. The directory pages usually aren't linked too a lot internally and if they are the pages are usually quite deep so there's really not much link juice that flows to these pages. You'll often see SERPs where local businesses/pages ranking will have much stronger page strength compared to directories.
 
It really depends. Approaching the question from an ROI POV is a better way to address this. I'm aiming for under $200 for this site, but I may end up spending more. Some niches will be much easier than others. For example the niche this site is in will be much easier to rank and earn $500 a month vs a plumbing site to $500 per month. If this site does $450-600 a month as I imagine it will then the ROI is going to be very good. I'd be happy to spend even $1-2k because if I earn $500 a month then I make my money back in 2-4 months and have a site worth ~ $15,000. Spending $1-2k to flip a site for $15k is an excellent ROI, it smashes review style websites where you'd have to spend much more than that to get to $500 a month unless you're incredibly lucky.



I love seeing directories dominate the SERP! The more directories and less actual local businesses the best. Why? Because they're often less optimised and serve user intent worse than an actual local business website (or lead gen site). They can sometimes take a bit of time to outrank, but it's worth it. Whereas if I have to compete with loads of local businesses, I'm competing with sites that are well optimized for search intent and often can have some decent backlinks (local backlinks from newspapers and event sponsorship pages etc.) that can be hard to replicate and compete with. They'll have better topical relevance and local brand recognition and trust as well. OFC, you must ensure there are enough local businesses in the area to ensure you can sell your leads :) Yes directories have huge powerful backlink profiles but often the actuall pages that are ranking are quite weak and that's the factor that counts, the page strength. Google doesn't have/use domain authority/strength. It's all about page strength. The directory pages usually aren't linked too a lot internally and if they are the pages are usually quite deep so there's really not much link juice that flows to these pages. You'll often see SERPs where local businesses/pages ranking will have much stronger page strength compared to directories.

Great post. Seems you re confident with rank and rent model. How do you choose your niches?
 
@Holzr I have one question for you. How do you eliminate the discrepancy between what you call your leadgen site (let's say -- "Klein Mold Removal" and the actual name of the business that you are sending the leads to (Jeff's Mold Business)? I mean how do you eliminate the confusion for the caller in that situation?
 
How do you handle working with the same lead gen network while having multiple projects? As far as I know, they only give you one phone number to work with. Do you use sites like Twilio to generate your own, which then redirect to your network phone? If that is the case, aren't there a lot of redirects happening? LeadSmart also use Twilio so at the end it will be a big chain with long waiting time before people actually pick up the phone.
 
How do you handle working with the same lead gen network while having multiple projects? As far as I know, they only give you one phone number to work with. Do you use sites like Twilio to generate your own, which then redirect to your network phone? If that is the case, aren't there a lot of redirects happening? LeadSmart also use Twilio so at the end it will be a big chain with long waiting time before people actually pick up the phone.
+1 following
 
Great post. Seems you re confident with rank and rent model. How do you choose your niches?

Thanks, that's the million dollar question. I won't divulge too much because finding the right niche can be a goldmine, but I've built a list of 130+ home services and growing. Here's three sources I highly recommend checking out:

Over time you'll figure out which niches are the easiest and least saturated. It's just a case of going through hundreds of niches and keywords and you'll see patterns, here's a brief look into what I'm after in a niche:

  • No/little lead gen sites
  • No/little big/authority national/franchise sites (same with state to some extent)
  • Overall noticing lack of competition

@Holzr I have one question for you. How do you eliminate the discrepancy between what you call your leadgen site (let's say -- "Klein Mold Removal" and the actual name of the business that you are sending the leads to (Jeff's Mold Business)? I mean how do you eliminate the confusion for the caller in that situation?

All my sites are very generic, I use PMD/EMD and all my text is generic, I don't prentend to be a local business and I have a disclaimer in footer and also on my request quote page which says they agree that their details will be passed onto a number of local companies potentially and that they may be contacted by phone, email text etc. etc.

So my site might be targeting Plumber Dallas I'd buy dallas plumbing .com or something similar. I don't say stuff like call dallas plumbing pros today to recieve a quote, I'd say call now or request a quote to discuss your project.

How do you handle working with the same lead gen network while having multiple projects? As far as I know, they only give you one phone number to work with. Do you use sites like Twilio to generate your own, which then redirect to your network phone? If that is the case, aren't there a lot of redirects happening? LeadSmart also use Twilio so at the end it will be a big chain with long waiting time before people actually pick up the phone.

I'll buy local numbers from Twilio to use on the website and forward to the number provided by the affiliate. Yes you're right, 2 redirects is a bit of a pain. I've not listened to any of the calls or even set up proper conversion rate tracking so I can't say how much of an issue it is, I do know that I still get plenty of call leads with no issues that convert just fine.
 
I'll buy local numbers from Twilio to use on the website and forward to the number provided by the affiliate. Yes you're right, 2 redirects is a bit of a pain. I've not listened to any of the calls or even set up proper conversion rate tracking so I can't say how much of an issue it is, I do know that I still get plenty of call leads with no issues that convert just fine.
Since you use leadsmart, do you also use their form service? If you have used it, do you find it work well for you? I have my own form service that I use, so I am a little skeptical on their's.
 
Since you use leadsmart, do you also use their form service? If you have used it, do you find it work well for you? I have my own form service that I use, so I am a little skeptical on their's.

It's a pain it's not automated. I couldn't imagine the guys who are doing 100s of form leads a day haha. I'd imagine they have private offers from LeadSmart and they might forward leads straight on automatically. I use Cognito Forms on my website to capture lead info then just input that onto the dashboard on LeadSmart form submit.
 
I'm on a local non-US country. I don't know anything bout PPLead business model, neither how to monetize a lead on my site.

I'm expert on seo, and could try to rank some landing pages. What I don't know is how to sell the leads:
- How can I search the market to understand if there is a service that buys leads (like leadsmart)
- What can I do if such service does not exist?

ty mate, inspirational thread
 
Will you mind sharing where you buy your links from?
I don't buy links from here and not 100% sure I can share sources of other marketplaces so I won't. However, I have purchased from @splishsplash who runs an awesome network.
I'm on a local non-US country. I don't know anything bout PPLead business model, neither how to monetize a lead on my site.

I'm expert on seo, and could try to rank some landing pages. What I don't know is how to sell the leads:
- How can I search the market to understand if there is a service that buys leads (like leadsmart)
- What can I do if such service does not exist?

ty mate, inspirational thread

Google stuff like pay per call network [your country]. If there's not then you must sell direct. Anyone who is buying ads is a prime candidate to buy leads. Google Ads in particular. Or those on top of page 2. If selling is not your strong point then you'll want to partner with someone who has those skills and can manage the client side of things. No matter what country you live in there's always demand for service like plumbers, tree services, electricians and locksmiths etc. You'll face higher competition but you can guarantee there's demand for the service and most likely that businesses will constantly be in demand of new customers/leads. OFC, having local knowledge is best because you need to understand the marketing landscape in your country. In the states lead selling/buying is a HUGE industry and many contractors purchase leads so it's not too hard to sell. Here in the UK it's a bit harder. People are less sales/marketing orientated and the whole buying leads business model isn't really that known/common so for smaller contractors etc. it's a harder sell.
 
I don't do local SEO but I am curious. Do you bother with SERPS that have these huge Google Maps boxes or are you ranking local listings as well there?

If I look at "Edinburgh plumbers" in the UK you've got local plumbers like albionplumbing.co.uk ranking around #3 with a handful of links. Bound to be a good ROI even if they can't take #1 but half the page is map listings. I wonder how much of a click through the organic results get.
 
Have you tried the personal injury lawyer niche? Seems like massive payouts but then would assume competition is near impossible
 
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