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Journey in Offline & Elance businesses

Discussion in 'My Journey Discussions' started by Frogserv, Oct 25, 2013.

  1. Frogserv

    Frogserv Regular Member

    Joined:
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    Messages:
    376
    Likes Received:
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    Occupation:
    Entrepreneur
    Location:
    Paris, FR
    First of all, I begin this journey to stay focused on my goals. I begin too many things at once and I never end anything...

    Background
    I live in France. I have been fired last year (September 2012), I was SEM manager in a company with a turnover +100M?/year.
    I managed a 1.3M?/year budget for SEA and the SEO was not boring. It was a really great job, except my manager.
    In France, when you are unemployed and that you have worked for years, the state pays you for few months.
    I have registered and started my company (SEM/ORM) in April 2013. I had one recurring customer but he stopped to work with me because he has some financial issue.
    The state will continue to pay until June and I will have to make a choice : continue with my company or closed the company and get a new job.
    Like a lot of people here, I will prefer to continue as being my own boss, so this journey is to help me stay focused on my goal : a monthly income of 2500? before June. After the taxes, I will have enough to live and to be happy with my situation.

    Elance
    I think this platform is a great opportunity to make money but it's not recurring income like offline contracts. The vast majority of Elance jobs are on performance basis.
    I have started in August and made some money but nothing really serious. It was difficult to get the first job without feedbacks.
    Right now, I have 4 jobs I'm working on it :
    • $1000 - 3 years old French website targeting 3 keywords; the website was not ranking for the keywords. We have setted up milestones to release funds when KW reach Top100 ($58), Top50 ($151), Top30 ($208), Top20 ($301) and Top10 ($359) + document with what to do after the job ($120). The 1st milestone has already been released.
    • $350 - Shopify store optimization. 4 milestones at $75 each and one at $50. The 1st milestone has already been released.
    • $165 - G+ job.
    • $715 - SEO traffic job for an affiliate travel website. I don't like the terms anymore but I will do the job. 4 milestones : at least 4 days a week with 25 SEO visitors/day ($165), 50 SEO visitors/day ($165), 75 SEO visitors/day ($165) and 100 SEO visitors/day ($220).
    • $955 - Rewriting french content w/ SEO. 5 milestones at $191 each.

    I have a paid membership on Elance with 5 stars profile (2 feedbacks).

    Offline
    Right now, 0 contract/customer.

    Money
    My first jobs and customer have paid all their fees so the company has some funds. It's not my money, it's the company money.

    What I'm already doing
    I'm creating a french private network for SEO purposes.

    My accountant has sent me a prospect, a private school. They want a quote for SEO & SEA. I know how much they spend on Adwords monthly (~3K?) and I think I will send the quote Monday.

    In a previous thread, I was planning to contact the competitors of my first real customer. The email is in my drafts folder. I need to write it carefully as I don't want to be a jerk.

    Well, I want to stay focused so I will updated this thread daily :)
     
  2. Frogserv

    Frogserv Regular Member

    Joined:
    Jun 21, 2011
    Messages:
    376
    Likes Received:
    180
    Occupation:
    Entrepreneur
    Location:
    Paris, FR
    10/26/2013
    October income - Since 10/25/2013
    Elance $0
    Offline $0
    October expenses - Since 10/25/2013
    Elance $0
    Offline $0
    It's easier to put numbers on Elance jobs, I will be able to refer to these numbers later on the thread :
    1. $1000 job - French website
    2. $350 job - Shopify optimization
    3. $165 job - Google+
    4. $715 job - French travel website
    5. $955 job - Rewriting french content

    Elance tasks
    1. Finish one more milestone in the job 2
    2. Job 1; Change the structure of the WP website to a more siloed structure.

    SEO/Offline tasks
    • Receive my first french content from writers I know and put it online, on the first blog of my network.
     
  3. Frogserv

    Frogserv Regular Member

    Joined:
    Jun 21, 2011
    Messages:
    376
    Likes Received:
    180
    Occupation:
    Entrepreneur
    Location:
    Paris, FR
    10/28/2013
    October income - Since 10/25/2013
    Elance $0
    Offline $0
    October expenses - Since 10/25/2013
    Elance $0
    Offline $0
    Saturday, I haven't done anything... Procrastination :-/

    Offline
    1. For the private school, I will create 3 quotes : 1 for SEO + SEA, 1 for SEO alone and 1 for SEA alone.
      1. SEO alone : 1150?/month for 12 monthes - It's a private school, each student pays at least 4,000?/year. They can afford it.
      2. SEA alone : It's Adwords only and the account is already live. They told me they spend 3K? monthly, I will quote 10% of the budget spent with a minimum of 150?/month.
      3. SEO & SEA : 1,350?/month, it's like 7% off.
    2. ​Mails to the competitors of my first ex-customer

    Elance
    1. Finish one more milestone in the job 2
    2. Job 1; Change the structure of the WP website to a more siloed structure.
    3. I have received 3 proposal invitations, I will check them and respond if the project can generate good cashflow. On Elance and others freelancers platforms, a lot of job are "rank me TOP3 for $150". I know we can probably do a churn&burn tactic but it will hurt my feedbacks if the website drops too quickly.

    SEO
    I have received my first set of content, I will check the quality, pay and put it in the first website of the "network".
     
  4. lakim0

    lakim0 BANNED BANNED

    Joined:
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    Why is this thread dropped ?

    Good luck, subscribed...
     
    • Thanks Thanks x 1
  5. Frogserv

    Frogserv Regular Member

    Joined:
    Jun 21, 2011
    Messages:
    376
    Likes Received:
    180
    Occupation:
    Entrepreneur
    Location:
    Paris, FR
    10/29/2013
    October incomes
    Elance $0
    Offline $0
    October expenses
    Elance $0
    Offline $0
    Offline
    • For the private school, I have sent a SEO quote (12 months) at 1,150€/month and a quote for SEO&SEA at 1K€/month + 10% of the Adwords budget spent.
      In the email, I have argued 2 points :
      • They heavily use Keywords META TAG and I told them, that's not a good move because GG says that in Sept. 2009 (I don't bother if it's right or not, I just want to warn them). I told them if their website becomes penalized, they will lose all their rankings/visiblity. A little fear could push them quicker to me.
      • They work with an agency. They told me that this agency will not do SEO, they prefer to have expert in each field. With this agency, the school will change its name, domaine name and website. I have argued that it's better to do SEO right now instead of later. They will see results quickly and they will not pay twice (once when the website is done and another time when the agency does what I want for SEO). Quicker they come back to be, better it is :)
        Now I have to wait, a little.
    Elance
    • I have acheived the next milestone in job 2. The client needs to release the milestone, $75.
    • I have started to silo (draft with paper/pen) the job1's website. It will be acheived today.
    • I have asked questions and done proposals on 4 jobs on Elance; 2 are tech job, 1 purely SEO & 1 for recurring french content (I will probably outsource that if I get the job).
    • I have received 2 more invites. I will check that and apply if interesting.
     
  6. Frogserv

    Frogserv Regular Member

    Joined:
    Jun 21, 2011
    Messages:
    376
    Likes Received:
    180
    Occupation:
    Entrepreneur
    Location:
    Paris, FR
    10/30/2013
    October incomes
    Elance $0
    Offline $0
    October expenses
    Elance $0
    Offline $0
    Offline
    • The director of the private school called me yesterday and he said YES :D
      We talked about what he wants for his school, and I think, later, I will probably sell him something else than SEO&SEA :) He spends a lot of money in digital.
      The contract is not signed yet but he said YES 2 or 3 times so I'm confident. I wasn't expecting a call the same day I sent the quote. It's a great feeling :)
      So it will be 12,000?; 30% (3,600?) the first month and ~764? the 11 following months.
    • Today, I have a "test" meeting with an agency. I have already met them 2 weeks ago, and now, it's the final step.
      It's a SEA job. A woman got pregnant and I will do her job during ~3 months. The "bad" side of this job is than it's an inhouse job, I will work at the agency office 4 days a week. The good side is than it's paid 450?/day. During the first meeting, I have asked to do a part-time job. I want to have time to do my elance and offline tasks, and I don't want to work every evening.

    The week starts nicely :D

    Elance
    • I got a new job; I will call it Job 6. It will be paid $274 and seems to be an easy job (indexing issue).
      To get the job :
      • I was the first to make a quote (not sponsored proposal)
      • I proposed a NDA to not disclose info. I can give you the NDA if someone wants it.
      • I told them that I have experience with big magento store and I have put a portfolio sample to prove that. It's a real proof.
    • The first milestone of the Job 5 has been funded so I have to work on it ($165).