[Journey] Growing a niche website from scratch with Pinterest as a main traffic source. [Goal: 10m+ monthly Pinterest views]

Nice journey. You are doing great.

I am currently stuck at about 50 outbound clicks a day. And this is coming from just 3 pins out of hundreds. It is very depressing.
What are you pinning? Pure images, collages (multiple images + text), or image + text overlay pins? Are you targeting keywords that have volume? I'm only doing posts for keywords with at least a few thousand monthly searches shown by the KeywordsEverywhere Chrome extension. Other than that, I was doing pins for trending topics, but I'm shifting my focus from those because they die down pretty fast.

Is your niche huge, like beauty, fashion, food, etc.? Is it visual or not? Have you studied your competition? Open an incognito browser and see what's ranking for some big keywords. Adjust your strategy based on the winning pins. Mimic their design, but don't straight-up copy it; be original and unique.
Quick question, how long does it take before your new pins start getting impressions and clicks?
From what I've gathered so far, it could be as low as 1-2 weeks or as long as 2+ months. Some pins gain traction because the topics become trending.
 
None of the pins that dropped came back. I don't know what to think of this. I posted a few similar pins to the ones that dropped for the same topic, and 1 of them is already getting 2k+ impressions daily. Their algo makes no sense.
Try repining your "dead" pins that were good it might help ;)
 
I mentioned a month and a half ago that I want to reach over 100k impressions daily. Well, yesterday, I barely made it.

1714399241216.png

The next goal is 1m impressions and at least 1.5% CTR, so 15k clicks a day. :D
 
Amazing journey!

I just started my pinterest journey - I have 250 pins, 5k impressions per month and just 15 outbound clicks per month. I know I have to pin waaay more, but I have a few questions:
- how do you write the descriptions for each pin? do you include certain keywords?
- do you include a link to various blogs on each pin?
- which work better - just simple photos or photos with text overlays?
- where do you find so many photos to use on pinterest? Instagram?

Thanks!
 
Amazing journey!

I just started my pinterest journey - I have 250 pins, 5k impressions per month and just 15 outbound clicks per month. I know I have to pin waaay more, but I have a few questions:
- how do you write the descriptions for each pin? do you include certain keywords?
- do you include a link to various blogs on each pin?
- which work better - just simple photos or photos with text overlays?
- where do you find so many photos to use on pinterest? Instagram?

Thanks!
read all of his journeys, page by page and almost all of your questions will be answered..
 
Amazing journey!

I just started my pinterest journey - I have 250 pins, 5k impressions per month and just 15 outbound clicks per month. I know I have to pin waaay more, but I have a few questions:
- how do you write the descriptions for each pin? do you include certain keywords?
- do you include a link to various blogs on each pin?
- which work better - just simple photos or photos with text overlays?
- where do you find so many photos to use on pinterest? Instagram?

Thanks!
I've answered these questions in one form or another, but I will be a good guy here and spare you the effort of reading the whole thread.

1. Always with the help of ChatGPT. I include the main keyword in the title and description, which is the one I want to rank for in the Pinterest SERPs.
2. I add 1 link to my relevant blog post for the particular pin.
3. Like I've mentioned a dozen times already - pure image pins suck for me. They have low CTR and hardly ever go viral. The algorithm prefers my image + text overlay pins, so I'm only pinning those.
4. Probably 95% Midjourney and 5% Instagram.

Also, some of my competitors are getting great results with not that many pins.

1714401592295.png

This one is 4 months old with only around 280 pins.
 
Thank you so much for your response!!! Really appreciate it.
I have another one, if you don't mind:
- my CTR rate is abysmally low, at 0.002 percent; if I get 1,000,000 impressions, it's just 2,000 outbound clicks; any tips on how can I bump this figure to better ones? (I see that you are 1 percent)

Thanks!
 
Thank you so much for your response!!! Really appreciate it.
I have another one, if you don't mind:
- my CTR rate is abysmally low, at 0.002 percent; if I get 1,000,000 impressions, it's just 2,000 outbound clicks; any tips on how can I bump this figure to better ones? (I see that you are 1 percent)

Thanks!
You're limited to a very low CTR if you're pinning image-only pins. I typically get around 0.4-0.5% CTR on mine.

As Tony Hill says, your goal is to inspire action. Whether immediate or in the future, your audience needs to be incentivized to perform some action.

Screenshot 2024-04-29 190923.png

Now, I have no clue what your niche or potential audience is, but in my opinion, listicles are the best type of content for driving traffic on Pinterest. Here are some examples off the top of my head: 60 Spring Dinner Ideas, 20 Things To Do in Amsterdam, 35 Amazing Spring Nail Ideas, etc.

Combine those topics with catchy custom designs, and you should definitely get a CTR of above 1% on Text Overlay or Collage Pins.

Screenshot 2024-04-29 192353.png
 
Thanks for all the useful info.

Can I ask a couple of questions:

1. How many words are you typically creating per post?
2. When you generate the images are you doing this in bulk? For example, generating 20 images of “woman with string nail design”?

Thanks!
 
Thanks for all the useful info.

Can I ask a couple of questions:

1. How many words are you typically creating per post?
2. When you generate the images are you doing this in bulk? For example, generating 20 images of “woman with string nail design”?

Thanks!
1. I would say most posts are around the 1k-1.5k words mark.
2. Not exactly. I don't just plug "woman with string nail design" 5 times into Midjourney. I have unique prompts for each Heading/Item I cover in the post.
 
Call me old fashioned but I don't like Pinterest even if it's for business purposes.
Any reasoning for that?

Tbh I don't use Pinterest personally but I see it as a FREE market witch is not too exploited and over optimised that even the average Joe could still make it, not like in Google, Facebook, Twitter, Instagram, TikTok or YouTube for that matter.
 
1. I would say most posts are around the 1k-1.5k words mark.
2. Not exactly. I don't just plug "woman with string nail design" 5 times into Midjourney. I have unique prompts for each Heading/Item I cover in the post.

Thanks for the info. It's currently taking me just over 2 hours to create a post. This includes 45 minute content creation, 1h image creation (Stable Diffusion/Colab) and 15 minutes for image upload. This is for 20-30 H3's and images. Word count is 2k+.
 
Nice journey.

I have a website along with a pintereset account in a very "sharable" niche.

I had one pin,linking to a competitor (pinned from the previous website owner) doing very well.... I deleted that and thought to replace it with a similar one linking to my site.....Big mistake.

My Pinterest tanked ......Screenshot_238.png

I've also experimented with ads but not much success either. The min cpc is .10 wich doesn't make any roi when running display ads.....

Cheers
 
Thanks for the info. It's currently taking me just over 2 hours to create a post. This includes 45 minute content creation, 1h image creation (Stable Diffusion/Colab) and 15 minutes for image upload. This is for 20-30 H3's and images. Word count is 2k+.
Yeah, it takes me around the same time to create a listicle post with around 30-40 images. It's a lot of work but at least I know I'm giving some value and not blindly spamming irrelevant AI images.
Nice journey.

I have a website along with a pintereset account in a very "sharable" niche.

I had one pin,linking to a competitor (pinned from the previous website owner) doing very well.... I deleted that and thought to replace it with a similar one linking to my site.....Big mistake.

My Pinterest tanked ......View attachment 341247

I've also experimented with ads but not much success either. The min cpc is .10 wich doesn't make any roi when running display ads.....

Cheers
That account looks unrecoverable taking into account that you've tried running ads as well.

I remember a myth from the old days of YouTube CPA that you should never delete an old video when purchasing an aged account.

The same might hold true for Pinterest, too.

However, you can always start a new account from scratch. The CTR seems decent. How is the RPM from Pinterest?
 
That account looks unrecoverable taking into account that you've tried running ads as well.

I remember a myth from the old days of YouTube CPA that you should never delete an old video when purchasing an aged account.

The same might hold true for Pinterest, too.
Are you saying that it's done because I ran ads or because I deleted that pin?
However, you can always start a new account from scratch. The CTR seems decent. How is the RPM from Pinterest?
$52 for the last 60 days and 2k views.
 
Any reasoning for that?

Tbh I don't use Pinterest personally but I see it as a FREE market witch is not too exploited and over optimised that even the average Joe could still make it, not like in Google, Facebook, Twitter, Instagram, TikTok or YouTube for that matter.
I don't know. For some reason, Pinterest sounds so far-fetched and foreign to me.
 
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