BHW This will be my first really meaningful thread here. I want to start this journey to share my experience with everyone, and also have some direction/accountability to get my life back on track. Thanks to anyone who may have some guidance for me, or just for reading. I hope by the end of it, this will remain to help other people who were in my shoes. I am on a mission to re-rank a once penalized domain, and start making $500 dollars a day again (and regain my life again). I started an eCommerce store in early 2012. I make, market, and ship these products out of my house. I'm sure probably some of you are thinking "what are you making? bracelets?" I won't tell you what I make, except that they are 1. exotic, 2. rare, and 3. in demand by a particular niche Starting out in 2012 I was 100% a noob to SEO, and still am. I have come a long way, but still have a very long way to go. I bought stupid services, like directory submissions and the crap that Google hates now, but they did work back then. I sat at the top of a Google SERP of over 9000 searches per month +/- and several others not quite as high, and was complacent, totally blind to the updates Google was preparing to launch that would send me from being very comfortable to despair and long sleepless nights (its 2:33am as I type). In may/june of 2013 my rankings slowly started to fall from #1 to number 10 to number 15 and so on. I panicked and bought some more dumb services thinking this was what I needed. More backlinks. "web 2" submissions, profile links, you know the run down. When this didnt work I went and bought some High PR links. These worked fantastic! I was back to number 1 in no time and raking in the dough again! Then as quick as I got there, I was nowhere to be found... PENALIZED for unnatural links. The service was from here in BHW and I was told "oh yea its safe to link these straight to your website..." lol I got the links removed by cancelling the subscription, and google lifted that penalization. So now going on 8-9 months later I have just been watching and reading everything I can, mostly here on BHW. Looking for the trends, listening to SEO's.. Meanwhile my web store is and has been steady ranking #200 for it's main money term. It's time to rebuild and re-rank. THE PLAN: I have several tools available to me: GSA SER + SER engines web 2.0 FCS Networker Scrapebox The Best Spinner After looking at my link profile I know I need more branding. My anchor text's literally have no diversity or branding. The most used anchor is my money keywords. Dilute anchor text ratios with branded anchor text using unique articles on web 2's Build a very small private blog network made of 5 high quality mostly relevant websites to also aid in diluting anchor text and getting higher quality links Slowly build links to these websites using more high quality articles, that are mostly related (so as not to be as obvious) from web 2.0 sites Over time acquire aged domains and add them into the PBN â€‹ I do own an exact match domain and a partial match domain for my biggest money keyword. I have considered building them at the same time as this project. I really don't want to abandon my branded domain though, as my customers know it, all my good reviews in google are for it (which get me most of my sales I think)... I have read that it is nearly impossible to get a domain thats been penalized to rank again, and its just easier to get a new domain and start over. I hope that this will be successful. Wish me luck! Any comments/suggestions are welcome and appreciated.