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[JOURNEY] Expanding old 1 Page PR4 site with 120k backlinks - Suggestions welcome

Discussion in 'My Journey Discussions' started by Calculons, Jul 19, 2013.

  1. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Site background:
    5 years old PR4 domain with around 120k backlinks spread across 10-30k domains (not sure)
    1 page unique "service" site, daily traffic ranging from 100-500 unique visits generating between $5-20 via adsense
    50+ keywords in top 5 (a few high volume and a lot with low volume)

    All links natural due to "service" link back site (only created a few bookmarks and comments five years ago)

    Site not touched for 4 years due to other projects (steady cash cow)
    Sold a few links some years ago when it was pr6 and made decent cash

    Ohh the site is a static php page and over 50% of the visitors are probably site owners

    Brainstorming
    I finally got time to look a this site again and started a brainstorm process.

    Thinking I could either expend the site with more pages in same area. Most related keywords are high comp and high cpc and probably hard to rank
    Or I could add a webmaster related blog and show 10 latest post on main page to bring some link juice to the blog

    I guess the site could have some potential to bring in some extra cash

    Any suggestions are welcome and I will document every move on bringing in some extra cash
     
    • Thanks Thanks x 1
  2. Kixstart

    Kixstart Junior Member

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    I will surely follow you buddy! I am starting something similar with one of my oldest websites, can't wait to see the results.

    Good luck!
     
    • Thanks Thanks x 1
  3. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Brain dump 1. session:
    Weather been to hot to sit inside, so not much work done yet.
    Completed first brain dump. I usually use a whiteboard for this stuff, but used my Ipad at the beach instead ;-)

    brain_dump1.jpg

    Earnings taken from head, need to investigate past year and make an average for each area

    Next Steps:
    Idea phase, investigation and create work streams
    Need to add ideas to above brain dump and prioritize them into work streams so work can get started.

    Each work stream will focus on a single area like keyword research, adding content, mail optin, link sales etc.
    Next up there will be different development stages for each work stream, requirement, development, test, release

    Idea2cash and Goal:
    Initial goal is a steady $100/day within 6 months via different revenue streams

    I will document workflow in each work stream and keep a close eye on revenue they might generate.
    Some might be outsourced pending on time needed on other projects and IRL job
     
  4. Lucaz21

    Lucaz21 Newbie

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    Good luck OP with the journey
     
  5. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Quick idea phase:
    Was lazy and way to hot to work inside
    Generated a quick diagram on ideas:
    idea_phase.jpg

    Prioritized:
    • Keyword research
      • Change main site, title, H tags, meta based on keyword research
      • Add content pages on new keyword if any
    • Add PP donate
      • Think I might pull some $ since they service is quite useful, will test out at least
    • Add blog
      • Add blog on niche
      • Show last 10 posts on static main page
      • Affiliate and adsense
      • Paid guest posts
    • Link sales
      • investigate market
      • Create sales threads
    • Optin email
      • Will have to investigate and do some trial runs. Not sure this will work great on this type of site
    • Shop system
      • Check comp - Know some comps are selling quite good with their shop like system.
      • Check affiliates and their shop scripts
      • Implement, possible outsourced

    $100 per day Let's GO.. :)

    Small note, I have quite many other projects but will try to update as much as possible
     
  6. kinlee

    kinlee Supreme Member

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    Occupation:
    Full Time Foodie
    Location:
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    Interesting journey. I'll be following you.

    Btw, what software are you using to create those mindmaps?
     
  7. SPQR

    SPQR Elite Member

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    Home Page:
    This is going to be exciting. I am following this expedition. :)
     
  8. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
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    Thanks

    Using the free version of Idea Sketch for Ipad / Iphone.
    Works quite well when your far away from your whiteboard :)
     
  9. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Keyword Research:
    Took top 200 latest SE keywords for last 3 months from G Analytics
    Fired them into G keyword tool, selected US and exact match
    Wow man, blown away. Should have been this years back ;-)

    Exported all keywords to excel.
    Sorted list based on US local searches, both the keywords I provided and related keywords from G
    Removed keywords not related to my niche.

    Added the keywords to my sites project in Traffic Travis (I also have Market Samurai, but like TT better)
    Not bad at all, Site is on page 2-3 for top keywords even through my site is not optimized for those keywords.
    Surely something to work on here..

    Top keywords
    Code:
    Keyword1   Medium     110000    33100    3.26 Rank 34 (Site not at all optimized for this keyword, big potential here)
    Keyword2   Low        301000    90500    1.67 Not ranked in top100 (this keyword is nowhere on my site, but still very much related. Suited for new content page)
    Ranking Low volume keywords
    Code:
    Keyword3 Low         8100    4400    1.63 Rank 28
    Keyword4 High        6600    2400    4.65 Rank 19
    Keyword5 Medium      4400    1300    2.52 Rank 19
    Related keywords
    Not ranking, suited for new content
    Code:
    High    60500    12100   6.24
    High    14800    9900    8.61
    Medium  22200    5400    3.78
    Low     33100    5400    2.27
    Medium  12100    2900    2.32
    High    18100    2400    5.72
    Quick Win, Keyword1:
    Will change site title, H tags and meta description.
    Change backlink anchor text for future incoming links (will really need to randomize this soon for better link profile)
    Rewrite some of the content for keyword1

    Also noticed I 'm ranking for both domain.com and www.domain.com
    Surely need to create an .htaccess file with an rewrite rule to fix this

    Options +FollowSymlinks
    RewriteEngine on
    rewritecond %{http_host} ^yourdomainname.com [nc]
    rewriterule ^(.*)$ http://www.yourdomainname.com$1 [r=301,nc]

    That's it for today ;-)
     
  10. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Status:
    After last change traffic has increased by 100%
    Main keyword (Keyword1) moved from #34 to #22

    Tweaked main page even more, but not yet reflected in G
    (Added more content around main keyword and doing some more changes to backlink profile)

    Adding Content and cleaning up site:

    Cleaned up php code and main script. Minor changes to fix some warnings in php5 (php error log getting messy)
    Added a top menu bar allowing adding static content pages.

    Worked on this keyword:

    Code:
    Medium  12100    2900    2.32
    Checked all long tail keywords and ended up with a total of 20 long tails giving around 25k global and 6k local searches with an average cpc of 2.3

    Created a page around the keyword and added unique content (around 250 words). Made sure to include all long tail keywords in a natural way
    Checked out top 10 in G for the keyword and no nasty stuff. Should be able to rank this keyword easily

    Next up:

    When the new page is indexed I will add some more content to it and then let it settle (that's how I usually do it and it seems to work out great)

    To avoid having to change to many files I will build up a simple template system.
    Just some simple php where I include the template in all pages, nothing major just for the ease..

    Also investigating some of the other potential keywords

    Code:
    Medium  22200    5400    3.78 
    Low     33100    5400    2.27
    Need to check G competition in top 10 and all related long tail keywords.

    That's it for today....
     
  11. thehobbster

    thehobbster Junior Member

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    I love the depth of your updates. Keep grinding on this. You've got a huge headstart on this site with that backlink profile! Rock on!

    I'm willing to bet that if you seached up some very-low competition adsense keywords, you could publish new posts and hit the first page, if not even the top, without any backlinks, just from the authority of the domain-wide metrics themselves.

    Go go go go!
     
  12. Calculons

    Calculons Junior Member

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    Thanks

    I hope the link juice is enough, we will find out soon enough ;-)
     
  13. Calculons

    Calculons Junior Member

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    Occupation:
    Quality Manager
    Location:
    EU
    Bad progrees this week:
    G webmaster tools is complaining about slow speed and site downtime. The new content page is not yet indexed and all rankings dropped :-(
    Site is now shown as unhealthy in my webmaster account scoring in bottom sorted after site health.

    Investigated the stats and apparently the site is serving around 1mil requests a month and 400mb daily traffic
    (Serving small generated pictures on 40k different sites)

    Site is placed on a shared host along with 10 minor money sites.
    When I moved this site a few years ago I was told it shouldn't be a problem on their shared hosting, nevertheless I need to do something since its hurting serps quite a lot.

    There is a few options:
    1. Moving to one of the other shared hosting accounts I have (would rather not risk my other money site, so not an option)
    2. Find a better shared host provider (doable)
    3. Find a decent VPS (would have to be managed and with cpanel, not sure this is the direction to go)
    4. Move to own hosted dedicated server (rather not use my development server for actual hosting even through its on stable 100mbit connection)

    Ahh crap major set back, delaying the overall progress

    Good progress this week:
    Completed a sitemap and added that to webmaster tools.
    Investigated more keywords for adding content pages - Delayed due to above problems.
    Was contracted by a web broker wanting to sell my site for xxxx - Yearh whatever. Currently not for sale, but shows there is money to be made here ;-)

    Vacation time:
    Planned 2 weeks vacation, so no updates for the next two weeks ;-/