DISCLAIMER:Every journey I have done on here so far has fizzled out so sorry about that. Hopefully this one will be different as my main motivator is involved (my wife). Introduction Basically we are setting up a business re-selling a range of products and we are trying to focus on building most of the infrastructure online. The project is interesting because my partner is doing customer relations, social interaction and so on whilst I am doing all of the marketing, setup of online platforms and so on. She is really good at interacting with people and really selling products and I am hopefully going to draw on some of the stuff I have learnt here on BHW in order to fulfill my side of the bargain. This is most definitely a journey rather than any sort of case study as I still consider myself very much a beginner when it comes to SEO and IM. I am going to share everything that I do on here and hopefully I will get some advice and pointers along the way as well. Plan of action The rough plan is to build a website via which the products can be sold and then to build up social accounts on various platforms, directing traffic from all platforms to the website. We will also do a bit of off line marketing but most of it is going to be online. Work done so far Registered with company whose products we are selling - I guess its just like an affiliate program really, the rate starts at 20% and goes up the more products that we sell. Created a Facebook group - my partner is managing this and thinks its a good way of getting people involved, getting some conversation going and building up a buzz locally for the products. Next steps Build an ecommerce website to sell the products via. Build a Twitter page Build a Facebook page SEO I am not going to do any SEO right away because I haven't even got the site up and running yet but I am thinking about building some really high quality Web 2.0 properties and then linking from them to the main site, then building links to those properties. Probably will start building these pretty soon in order to let them age and maybe just keep some content going on to them for a little while before building any links. Advertising Planning to advertise using Facebook as I think that is where a lot of our audience is going to be and also we can get some really localized advertising on there for quite a low rate. Feedback Interested to here anyones thoughts on my plan as it stands, other than that, stay tuned for updates.