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[Journey] Blogging based on Income School (Project 24) Philosophy

Discussion in 'My Journey Discussions' started by Big Ron, Jun 12, 2019.

  1. Big Ron

    Big Ron Jr. VIP Jr. VIP

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    Blog posts
     
  2. kimiroger

    kimiroger Jr. VIP Jr. VIP

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    Generally Google counts the videos and snippets as part of the 10 results shown on the first page. Even with tools like serprobot and ahrefs the website ranking includes the snippets and video results on page 1.
     
  3. Big Ron

    Big Ron Jr. VIP Jr. VIP

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    Let me rephrase my question. If you had a list of your keywords, sorted with highest ranked SERP position at the top, at what number on the list would you start trying to get your Page 2 SERP results to a Page 1 status?
     
    Last edited: Feb 17, 2020
  4. RRunner

    RRunner Regular Member

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    The new Is vídeo today is "Complete Link Building Strategy 2020 : How we build traffic fast".

    I'm watching now but the intro is funny because they acknowledge their reputation of not link building.

    They say nothing has changed and their link building is not the traditional methods. But I think it is hilarious that they are addressing the "Elephant in the school". :D:D
     
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  5. Unreliable Witness

    Unreliable Witness Power Member

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    The comparison on the video is with other "whitehat" link building techniques such as guest post outreach or broken link building.

    The elephant in the room is still that money makes the world go round. They would have better success if, as well as sending a well written guest post, they paid the other website to publish it. Of course, this works better if your own site has great (topically relevant and well written) content on it (so that the website with the guest post on it has an incentive to keep the guest post live).

    This, of course, suddenly becomes a blackhat technique (breaks Google's ToS). But Google can't tell whether you paid money. Google can only judge whether the link should be there based on the topical relevance between the two pages (and websites). So if you buy links from topically relevant (or high authority) websites that would benefit from linking to you anyway (if only they knew about you), you're as safe as if you didn't pay to have that link created.

    If you have deep enough pockets you can buy an "organic" backlink profile far faster than other websites can acquire one without money as an incentive. Moving up the SERPs gets more eyes on your good quality content, which will lead to more natural links (ones that have not been requested or paid for). Google knows this, even if it doesn't want to acknowledge it publicly. Its not particularly a concern for it because most people who have low quality content on their websites (the sort of content Google doesn't want to rank on page 1 of the SERPs) can't afford the high quality links.

    Its a chicken and egg situation. You need links to rank to get people reading your content and then linking to it.

    There are also links that are considered natural, which Income School should be talking about. For example, high quality, topically relevant blog comments on topically relevant blogs, or profile links from sites that are on-topic (or that are social media sites). These links might not move the SERPs much, but they do play an important role in the overall backlink profile.

    An advantage of outsourcing link building (by buying high quality guest posts for example), is that you don't have to spend your own time outreaching, which allows you to spend time developing the best content you can.

    The other thing about this video is that the bank or the personal finance site won't link to your high quality that contains original research unless that post ranks highly. Julie at Citi isn't going to trawl 10 pages of search results to find your post. She'll just link to one of the top 6 results on page 1. You might have spent huge amounts of time researching, but most people (98% according to Income School!) don't. They just link to the first OK looking article they find. And that article is more likely to have links to it already than your post that doesn't.
     
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    Last edited: Feb 17, 2020
  6. SEOMet

    SEOMet Regular Member

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    I never looked at this from that perspective, but it makes a lot of sense.
    If you have a shit ton of money to build decent links, just a fraction of that money will buy you content of huge quality, so it would be stupid not investing on it too.
     
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  7. Unreliable Witness

    Unreliable Witness Power Member

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    I agree. But often the scarce resource is the in-depth knowledge about the subject area (that you have but others don't), whereas paid outreach is a fairly simple process once you've a little experience of it. Where you could invest are in things like infographics, which possibly aren't as much of a strength as writing or vlogging.

    Around 6 or 7.I think your logic on this is right - any more than 6 and you're likely to be on page 2 more often than not if there are ads.
     
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  8. SEOMet

    SEOMet Regular Member

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    It's just a matter of finding the right writers. There are PhD holders out there willing to write for you if you pay enough. Of course a minimum knowledge is required in order to judge, proofread and edit said content, but most popular online niches don't have an extremely high knowledge entry barrier.
     
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  9. Unreliable Witness

    Unreliable Witness Power Member

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    To some extent I agree.

    I'd concede that you can outsource content production, particularly in popular online subject areas where less research is needed. Its easy enough to find a writer for "Cash flow tips for your new online business" but much more difficult to find one for "Cross-border taxation considerations for your global drop-shipping business".

    I've personally struggled to find good, long term writers even if I'm willing to pay good money. The focus on word count (i.e. being paid per word) rather than writing quality means that many writers are incentivised to use a long winded style to boost word count. I've even struggled to find good re-writers when I've provided a couple of high quality articles to combine and re-write.
     
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  10. SEOMet

    SEOMet Regular Member

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    Have you tried to approach it paying a fixed stipend instead of "per word"? It might be worth considering if you have a big enough empire (which I don't).
     
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  11. Big Ron

    Big Ron Jr. VIP Jr. VIP

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    You guys are on a roll. Keep the exchange going. I have finally figured out what my style of writing is an a good solid template for reproduction or for scaling . I just don’t have enough time in the day to crank out as much content as I want.
     
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  12. kakaaroy

    kakaaroy Newbie

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    Hi Big Ron,

    I don't know if there is general consensus on where the cut-off of 1st page. It's probably around 1x position afterward.

    What I would like to share is, I try to target my 'Worst Rank' with 'Most click or Search Volume'.
    Because it imply that I would gain a 'lot' more traffic with slightly improvement in ranking.

    hope this help
     
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  13. idly

    idly Newbie

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    Thanks for this great journey
     
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  14. kimiroger

    kimiroger Jr. VIP Jr. VIP

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    Okay. With the new Google algo on snippets I would like to see if the 11th position one has got snippet or not. If not then I'll try to start pushing 11-20 to page 1, in that order.

    I would also look at the content age. If a keyword is stuck at 11-13 for a good 6 months then I would need to update my content a bit since Google has long-term perception of the content to be ranked at that spot.


    If the content is at those position for like 1-2 months then some good links would push it up the ranks to page 1.

    I hope this clears it.
     
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  15. Big Ron

    Big Ron Jr. VIP Jr. VIP

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    Bingo! Winner Winner Chicken Dinner!
     
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  16. bajoptaj

    bajoptaj Newbie

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    Go ahead and keep update like this helpful journey. Best of luck
     
  17. Unreliable Witness

    Unreliable Witness Power Member

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    I've tried paying for a maximum number of words, but briefing the writer not to meet that target. For example, "I've paid for one article at your rate for 2,500 words, but I'd like you to write an article between 1,200 and 2,000 words". That works initially, but I've found that the writer isn't incentivised in the long run and that quality of writing still drops (just with a lower word count).

    The best solution has been to ask for a rewrite of a complete topic area, which seems like one assignment with an output of 10-12 articles. The articles can be any length individually, but in total I pay for a set number of words between them. So a "budget" of 20,000 words might be "spent" on 12 articles, all of which have different lengths so that they are to the point. It also helps if you can give the writer the articles to rewrite (I usually find three websites that cover each article subject best) rather than letting them find them themselves.

    But I've still struggled to find writers who can take what can be quite technical subjects and rewrite for the man on the street.

    Hopefully rolling in a beneficial direction :) You must have the most hijacked journey thread as well as one of the longest.
     
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  18. Hoody

    Hoody Newbie

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    Had an email from Ubersuggest earlier, Seems they are now going "Freemium"? Believe there are a few users in here? Not sure how that will affect them?

    https://neilpatel.com/blog/ubersuggest-update/
     
  19. Big Ron

    Big Ron Jr. VIP Jr. VIP

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    Hijacking worries me not. Did I just hear that in Yoda's voice? Lol

    There's still lots to post about to. Maybe I should have called it My Encyclopedia thread? Or My Neverending Story...
     
  20. Jokull

    Jokull Regular Member

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    They are going freemium because server costs were over 240k just for January. He did say that the price changes by region. I tested it and in the USA it is about 10 dollars a month. If you switch to India with. VPN it is like 5 dollars month.
     
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