Second update for today, November 8, 2019: Spent some time (especially, during the meals) understanding Google Analytics, CUB. I previously used Facebook Pixel, only. Time to move further. Found the main competition (2 companies), did my analysis and research on them - created a special folder for both. Tried out a different #hashtag method on Instagram, seems to work alright. Let's see if I can do the same tomorrow. Mainly, I designed the new premium theme, filling out pages and searching for unique liquid codes. Posted a request on a theme liquid design forum, hopefully once I wake up - the answer will be there so I can move on. Been a long day, nearly passed out twice. Time to go to sleep and wake up early again, a lot to do.