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[Journey] AdSense site from $0 to $1K/month

Discussion in 'My Journey Discussions' started by Naulex, Jun 26, 2019.

  1. Naulex

    Naulex Regular Member

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    Hello everyone!

    I have had previously several journeys here, maybe the one that is more related to this topic is my journey to have 100 niche sites working.

    But... I did not update them after a while.

    Luckily, I did not update it due to the amount of work, not for not being able to achieve it. It is true I don't have 100 niche sites (yet) but it is just because I have focused now in growing the most profitable ones before adding more sites. Also, it was not my work, just a side project, since right now I am pretty busy with other projects and managing some client sites.

    By the way, I will say that I was also creating some affiliate sites so we could say it will be more than 100 sites.

    Let's go!
    But let's go to the main topic, this thread.

    Now that is summer I can spend more time in my personal projects (not too much because I am getting ready to launch some services) and since it was some time I did not share anything useful on BHW, I thought about creating this journey.

    Meanwhile, this won't be to motivate myself (I am already motivated), this will be to help anyone interested in starting their own AdSense site (maybe if this one goes well I will create later another with an Affiliate site).

    What will I do here?
    I will be explaining what I do, why I do that and how I do that. Also, feel free to ask me anything, maybe I do something and I forget to explain the reason!

    This will be in depth and it will expect from you 0 knowledge about building a niche site, so anyone can follow it and learn something (maybe I shouldn't talk as I am a master on this, but I feel confident and I will keep learning every day!).

    When will this be updated?
    This won't be updated every day since not every day there is something new to talk about; but it will be updated at least once per week, so keep tuned.
     
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  2. Naulex

    Naulex Regular Member

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    Day 1: Select a niche
    Okay, let's start from the first step when creating a niche: select a good topic. There a lot of guides here in BHW about how to do it so I am not sure if I should explain it in detail but it is ok, let's explain it (at least a bit about it) and if someone has questions, just post it.

    Choosing a topic
    I like to build sites that are focused on a very specific topic but that they are able to expand once they start growing. For example, let's say we start with the niche 'animals'. It is a really broad niche and I know we won't be able to rank for main keywords like 'animal', 'animals' or similar.

    But we will go down. Maybe now we think about 'farm animals'. It is still a broad niche but it is less difficult than just 'animals' and meanwhile, I know we will have troubles ranking for 'farm animals' at the beginning, there are a lot of keywords we can rank before. And once we dominate that sub-topic, we can go to another one like 'domestic animals' and so on...

    Keep in mind those keywords are just, for example, my new niche is not about them.

    Doing some keyword research
    Well, let's say you already have the main topic ('animals') and an easier sub-topic ('farm animals'). Now I usually like to do some keyword research. Not an in-depth one (that will be done later) but a research just to see if there are enough keywords, with enough traffic and not a lot of competition.

    I usually use several tools like Ahrefs, Semrush, Majestic, Kwfinder... just to get all the data and analyze it by comparing all those services. But if you are just starting maybe you don't have the budget (or just don't want to spend a lot) to use those tools, so now we are going to use two free tools.

    The first tool will be used to get long tail keyword ideas.

    Wait, what? Long tail? What is that?

    Long tail keywords are long keywords. Yeah, that is all. They are keywords with 4, 5 or more words. We usually start with them since less people search for them so they are easier to rank.

    And maybe you will think: yeah, but... if it has 100 visits per month I won't earn anything. Yes and no! You are going to start ranking long tail keywords because they will be easier for you to rank but you won't rank for just one, you will rank for hundreds. And 100 visits per month multiplied by 1000 keywords is 100.000 visits per month, that is a really good start!

    Answer The public
    So go to Answer The Public (just google it) and enter your sub-topic keyword. In this case 'farm animals'. You will see a lot of data, just go to the 'Questions' section. There you will find a lot of good long tail keywords, just be sure to filter those keywords that are not related with your topic (like in farm animals are some keywords talking about farm animals in Stardew Valley, a popular videogame).

    For example, a good keyword would be 'what farm animals are easiest to raise'. Create a spreadsheet with all the good keywords. Try to get a list with at least 100-200 keywords.

    If you need more keywords, scroll down until you reach the 'Related' section. There you will have some related keyword ideas (like 'farm animals activities'). Just use them with Answer The Public to find new keywords (or use any other keyword you think interesting in your subtopic).

    UberSuggest
    I will suppose now you have a spreadsheet with 100-200 keywords related to your subtopic (I really advise you to have 200 and not 100 since now maybe you will have to delete several of them).

    As I said before, there are a lot of tools to help you to get metrics to evaluate a keyword: AHrefs, Semrush, Moz, Majestic, Serpstat... But all of them are paid tools so to make it easier for you we will use a free one: Ubersuggest. Just google it.

    There you can paste your keyword and see the average monthly visits it has, the CPC (how much advertisers pay for advertising on that keyword) and the SEO difficulty. I am not a big fan of those keyword difficult system so meanwhile you can keep them in your mind, don't trust them and do your own investigations, anyway we will use it here since this is a basic guide.

    In your spreadsheet, in the next columns of your keywords add three columns: Volume, CPC and KD (keyword difficulty) and for each keyword, check it and write the results on the spreadsheet.

    As extra advice, ubersuggest is also able to find you keyword suggestions and filter them by CPC, volume, and difficulty, you should investigate it and try to get better keywords by yourself. As a recommendation, if you are able to find keywords with around 1000 searches per month, with a CPC greater than $1 and with a SEO difficulty lesser than 10-20, it would be really good.

    Once you have all of them, just sort them: make the keywords with less keyword difficulty go first, those will be the first keywords you will try to rank.

    What have I done?
    I have done all what I have explained you here and now I have around 150 keywords with a search volume between 500-2000 (later we will try to rank for keywords with more volume) and an average CPC of $2; so it is good for now.

    Maybe you can find this a boring task, looking for all those keywords, checking them... but keep in mind something: this is one of the most important tasks: if you try to rank for keywords that don't have enough volume or that the advertisers pay nothing you won't earn anything. So focus on this and try to get the best you can.

    What will we do tomorrow?

    Tomorrow I will explain how to choose a good domain and a good hosting. It means, we will try to get an auction domain, if not an expired domain and if those things are not possible, just a good brand new domain.

    So, ask me anything you want to know meanwhile!

     
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  3. Alex D.

    Alex D. Jr. VIP Jr. VIP

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    Sounds great, I hope you will soon reach 100 sites. Following! Good Luck.
     
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  4. belallama

    belallama Jr. VIP Jr. VIP Premium Member

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    Good Luck!
    couple of questions:
    Those 150 KWs - are you gonna write 150 articles by yourself? how many words(avg) do you think those type of keywords require?
    How are you planning to rank those? just with the authority of the ex/au domain?
     
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  5. BabylonTraffic

    BabylonTraffic Jr. VIP Jr. VIP

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    Great post, following. ;-)
     
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  6. se900se

    se900se Jr. VIP Jr. VIP

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    Good luck on your journey op!
    I wrote an eBook on how to run Traffic Arbitrage sites that covers many things, possibly you will find it useful.

    I wanted to share a few thoughts:

    - Site niche has very little to do with the CPC price.
    Advertisers target specific users to show ads to, in most cases they do not target sites (if they will, your site won't be in the list).
    Advertisers use the list of blacklisted sites, and those lists vary from advertiser to advertiser.

    If your niche is about farm animals and you see that related keywords at $2 CPC, the actual ads that users will see will depend on their interests, browsing history, and a lot of other things. The could see ads about toys or sunscreen, your site just used a placement.
    The actual CPC could be 2¢ or $10 - you will never know, so targetting specific niche just for the sake of high CPC is a wrong approach.

    Target niche that you're in to, if you're not into farm animals it would be hard to force yourself continue working on it.

    Traffic Arbitrage & SEO is not always the best mix if SEO is the only traffic source.

    This might take a very long time to rank and it's hard to measure the result. 1000 keywords could be 1000 visits or less - you will never know.
    It's not possible to forecast or predict, so the best thing here is to use a variety of traffic sources and not rely on SEO 100%.

    Social media sources can bring instant traffic and it could be way higher than SEO. Paid traffic can bring immediate profit and have way better performance and behavior than SEO.

    Another point that in order for this journey to work the site content has to be constantly updated. Creating site with dozen+ articles and leaving it forever - won't bring any profit, only constantly updated site to which users return to will bring revenue.

    Once the site starts to receive some traffic your next step would be to getting into other ad networks, relying on AdSense is risky and never brings good revenue as multiple ad networks.
     
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  7. Naulex

    Naulex Regular Member

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    Thanks everyone!

    Thank for your advice! It is true what you say, just I have tried to start this journey-guide with basic steps. I feel like is easier to explain the website performance talking about CPC. But it is true what you say. Also, for example, 1000 search volume doesn't mean you will get it since it is divided between (usually) the top 10 search results in Google. All of this is explaining the basics since I feel everyone can start with this and later when they learn more and more, improve those little concepts.

    I know it is usually better a mix of SEO and Social Media since the last one can help a lot to boost your earnings but meanwhile later I will grow the social media accounts (since I will be explaining), for this kind of sites I prefer the usually called 'evergreen' content, content focused on ranking and generate earnings along the years. I know the site has to be updated, not just to add more content and grow the site and earning but also to keep your site competitive: improving its content to surpass the competition.

    About using other ad networks, it is what everyone should do. But I feel at the beginning is difficult to get accepted in good ad networks due to the minimum traffic they want s at the beginning of this journey we will stick to AdSense (easier to get accepted) and once we grow enough we will try to maximize the earning by looking another ad network (or more than one) (exactly as you advise).

    Well, I don't think we will have 150 articles at the beginning, keep in mind keywords will be related so to avoid cannibalization between articles, I will group them; so maybe we will have 40-80 articles at the beginning. About writing them, the first ones yes; just to create some article templates for my writers. After that, since I have a writing team, I will ask them to write those articles and I will just focus on doing the article SEO. I plan to post 1 article per day, luckily I have just started writing them to avoid busy days when I can't write one.

    About how many words, it is difficult to say. A rule of the thumb could check the top 10 articles in the ranking keyword and see how many words they have and just try to surpass them writing 100-500 words more. Anyway, I usually set the minimum as 1000 words and also after some weeks the article is posted I usually edit it to add more content, depending on the keywords the article is already ranking, I think we will see all these things in action soon on this journey!

    About how I plan to rank the site, I am not going to just rely on writing and then waiting for Google to rank it in the top 10 results nor I will rely on the authority of the domain. Both of these things, the article quality, and the domain authority are bits of help but nothing more.

    I will do guest posts, social signals, link building... And if the site generates enough, I will build a little private PBN for the site and also get some press releases (or at least, shared press releases). This is just talking general and quickly; I will explain in detail what I will be doing once we reach that point.

    Anyway, since I don't plan to spend hundreds or thousands in a good auctioned domain, I don't really care about if the domain authority is really high. The key feature I am looking for this auctioned/expired domain is just it will start ranking from day 1. If it has some good backlinks, well, better; but I know that it will be complicated without spending a lot.
     
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  8. jeromebaines

    jeromebaines Registered Member

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    As @se900se always says, better to use other ad Networks beside Adsense, This will increase your revenue. But yes you need traffic to get accepted.
    Good luck mate :)
     
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  9. Naulex

    Naulex Regular Member

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    Day 2: Find a good domain
    But first, let's talk about a few things. Yesterday @belallama asked if I was going to create 150 articles, one per keyword. And I said no, I am going to group those keywords. I want to share an image to give you a better idea. The image shows a spreadsheet. It is not made by me but by one of my team members and it is not finished. It is keyword research (basic and quick) for an affiliate site we are building (that is why we are targeting, in this case, those keywords with really low search volume, we don't care since it is enough to produce sales due to the buy intent of those keywords):

    [​IMG]
    In the field post, we set the main keyword of the article and in the next column ('Keyword') we add all the keywords we will use for that post. Also, I have three fields at the end about the SERPs change but don't worry about that right now.

    Let's find a good domain
    And again, just using free tools, so everyone can do it. I prefer looking for an auctioned domain; usually, they are better than expired domains but also they are more expensive so let's show how to find a "good" expired domain. With "good" I mean "not penalized or at least we hope so".

    There are two websites you could use for free to find expired domains: expireddomains.io and expireddomains.net (in this one you have to register and go here). I am going to explain how to do it with the second one but the process is very similar in both of them (just in expireddomains.io usually you buy domains near to end, so it can be auctions).

    After registering, go to the link I gave you and click on "Show Filter". In the first tab check 'no adult names', 'only available domains' and set 'ACR' to min 5. In the second tab, I like to (but it is optional) to check in the 'original gtlds' section '.com', '.net' and '.org' (but you could check 'only gltds' and done). In the fourth tab (the 'Majestic' one), set 'Citation Flow' to min 10, 'Trust Flow' to min 15, 'IP Pop' to min 3 and 'Ext BL' to min 10. Finally, click 'Apply Filter' button.

    Now you have a good list with domains that they 'should' be good enough. Try to find one related to your topic (check it in the Wayback Machine, here) and be sure to check it was not used previously as a PBN nor it has bad backlinks nor anchors (I think there are good guides about it in BHW, but if you want I can write a detailed guide, just let me know).

    I know, I know. Maybe I could explain all of this with more detail, but I prefer to give you the basics and if you have questions you can just ask me here!

    What have I done?
    Well, I have found and bought a good domain (meanwhile I really don't like metrics, let's show them: DA 20, PA 25, TF 15, CF 32, UR 25, DR 4.8, 68K backlinks, 100 referring domains and two important universities edu backlinks). Yeah, meanwhile it is not the best domain, I liked it: it had no spammy backlinks nor anchors, it was about my niche topic (it was a personal blog for around 10 years)... so I am confident with it.

    What will we do tomorrow?
    Tomorrow I am not sure if I will be able to do anything but the next Monday I will be able for sure. We will find a good hosting provider (I won't say names, just pieces of advice about what you should look in a host). I can't wait to start ranking the site but I want to go slowly and explaining everything so maybe someone will find this useful!
     
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  10. YujinTan

    YujinTan Elite Member

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    hmm , so you are doing just one site or a few ?
     
  11. Maitredix

    Maitredix Junior Member

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    Following! Good Luck.:)
     
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  12. javandro

    javandro Newbie

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    Following! Good luck ;)
     
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  13. dianawagne

    dianawagne Newbie

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    great thread, I will following this, good luck
     
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  14. Naulex

    Naulex Regular Member

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    I build several sites every month, for clients and for myself with my team. Here, in this journey I am building only one, just to show the progress / help anyone who has questions!
     
  15. APlus

    APlus BANNED BANNED

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    Good luck with your journey.
     
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  16. krishnaverma

    krishnaverma Jr. VIP Jr. VIP

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  17. Kolo

    Kolo Registered Member

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    Looks like a great journey, keep it up!
     
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  18. Kumar Sudesh

    Kumar Sudesh Newbie

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    Following you....I also want to start a amazon affiliate site...but no progress made
     
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  19. APlus

    APlus BANNED BANNED

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    good luck mate.
     
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  20. Nicklanez

    Nicklanez Newbie

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    Following!
     
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