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[Journey] $150/day with Media Buying / Banner Buys - Full Details-

Discussion in 'My Journey Discussions' started by youssef93, Nov 16, 2012.

  1. youssef93

    youssef93 Senior Member

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    Hey Folks!

    So I'm certainly not new to IM and I've been making a decent living through offering online services and a few other ventures. But I'm a total newbie when it comes to paid advertising, especially media buying, banner ads and CPM based bidding in particular.

    So why media buys?

    Here are some of the reasons why I chose to go the media buying route.

    1) Stability: Once you find a winner (easier said than done), it's just a matter of scaling up crazily. There are also no surprises such as sudden Google slaps.
    2) Hat's Color: This will be completely whitehat. Looking for something that would work long term.
    3) Opportunities: I feel the experience would open up opportunities for me to perhaps handle advertising for some local businesses here, part time.
    4) Challenge: Money is at stake, you keep trying to optimize and reoptimize to hell in order to sqeeze every penny out. I like the challenge.
    5) Speed: The results and data obtained through media buying is incredibly fast to gather. Good results would probably take time, but by results I mean impressions, visits, clicks, things that would get me analyzing, working, tweaking...

    So what's the plan?

    I'm glad you asked. lol. For my initial experiments:

    1) I will be focusing on direct linking. This is because I do not want to add too many variables into the equation with landing pages, opt-ins...etc. Complicates stuff too much.

    2) I will be targeting various clickbank and relatively high-ticket CPA products in a sub niche of Health. Still big enough, it's not a micro niche or anything.

    3) I will be creating about 10, different in concept banners for each offer. So basically I'll be testing multiple offers with multiple banners.

    4) CPM is stressful and needs experience. To create an initial "proof of concept", I will be researching small to medium sized websites and negotiate ads based on a weekly / monthly basis to keep the stress and risk relatively down and help me focus on optimization. I think I may start with 5-10 sites that closely match my audience demographics and would be able to provide decent impressions to allow me to analyze and tweak. Once I find something that's turning profit, it'll be a matter of scaling up with larger websites or ad networks such as sitescout.

    Tools?

    For the initial step which I believe is the most important, I will be carefully researching websites that match my criteria. Decent impressions, buys available on weekly or monthly basis, demographic match. For this I will be cross referencing data through a range of tools including G Ad Planner, Alexa, Quantcast and compete.com. Will also be using the same tools to find similar websites to the ones I find most fitting for my criteria.

    Next for tracking, I'll be using Bevo Media. Heard a lot of good things about them and will be giving them a spin.

    Quick Breakdown & Recap

    1) Pick relevant, relatively high-ticket offers in my niche. Analyze their demographic, and possibly their conversion info.
    2) Set sail and search for sites to advertise on meeting the criteria, contact their webmaster / advertisement department for negotiations.
    3) Prepare banners and offers.
    4) Install tracking.
    5) Launch and report results.
    6) Tweak and report results.
    7) Continuous repetitions of (6).

    The aim of this will not just be to motivate myself to reach my goals but also to try and help everyone out and perhaps exchange experience with those that are in the same boat as me.

    I've tried to lay this out as clear as possible to make it relatively simple for someone to follow the tracks. With each update I will try to give as much detail as possible so that you can replicate what I do in the event it turns out successful. :)

    Thanks in advance to anyone that will be following the journey, helping out with tips and comments and motivating me. :)

    Note: The $150 goal is not revenue, but hopefully pure profit. Meaning I'll subtract expenses from the revenue figure.
     
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    Last edited: Nov 16, 2012
  2. marusia

    marusia Senior Member

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    Yippie, another media buy thread. :)

    Good luck and I look forward to following your journey!
     
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  3. youssef93

    youssef93 Senior Member

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    Thanks marusia, I've actually meant to post that since over 3 months but since the recent "Rise of Media Buys" on the forum, I thought like, what the hell, let's do this.

    By the way I only came across one recent media buy thread, I think it was posted by jr.exec "wasted" and learned quite a bit from it. If you've stumbled upon other recent ones can you share them? :)
     
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  4. stfrank

    stfrank Jr. VIP Jr. VIP

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  5. johnnyd77

    johnnyd77 Senior Member

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    I'll be following that thread. What is your budget by the way?
     
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  6. jackydaniels14

    jackydaniels14 Jr. VIP Jr. VIP

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    Nice man, it's a pleasure to see such threads here! I wish you the best in your journey and will be following!
     
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  7. meannn

    meannn Supreme Member

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    Good luck. Greetings from Turkey.
     
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  8. youssef93

    youssef93 Senior Member

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    Thanks, hope you find the updates beneficial.

    I have not completely decided on that yet, but it'll be under $1,000. I'll be using multiple placements on relatively small sites that would sell me their inventory for a few hundred bucks. I'll mostly try to stay around $500 although it's quite modest but I'll just be using this budget to test until I get that "proof of concept". Once I find something that would work on a small scale (probably bringing nowhere near the daily goal), I'll start scaling up because at that point I'll have a formula that works. That would actually be the start of working towards the daily goal.

    Long way ahead. :)

     
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  9. youssef93

    youssef93 Senior Member

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    Thanks a lot. Turkey is one of the top countries I hope to visit soon btw. Many young ladies as well as mature women in the community are completely obsessed over the TV shows you guys create. It's like a 100 episode each season but still some creative work there! :D

    Hope you find the thread beneficial. :)
     
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  10. johnnyd77

    johnnyd77 Senior Member

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    ANd how much would you pay to get your banner optimised? 5$ per banner?
     
  11. youssef93

    youssef93 Senior Member

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    Well that would depend on the kind of optimization. From 10 banners with different concepts, probably 6 or more of them would be killed because of low CTR. I'll then take the highest performing ones and try to optimize them further. If they're simple optimizations like text or color changes, I might just bring up photoshop and play around myself. For more advanced stuff I'd hire a designer, but at that point I'll know it'll be worth it cause the banner is already performing relatively well in comparison to the others, so further tweaks can only uncover weaknesses / strong points in the design which can help bring the CTR higher and lower the costs.

    Added: I wanted to add that for the most part, if a banner is already showing good signs then most likely I won't need "advanced" design changes in the first place. So basically main designer costs would go to the initial concept designs. I will do the tweaking or hire someone to do some "batch tweaking" for a low fee since the changes needed would likely be very simple.
     
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    Last edited: Nov 16, 2012
  12. johnnyd77

    johnnyd77 Senior Member

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    Awesome. I'm kinda interested to work on that method, but with a squeeze page. On with site do you plan to buy?
     
  13. dennismorris14

    dennismorris14 Junior Member

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    Subscribed, New to media buying, Hopefully will learn new stuff from your journey :)
    Good luck ;)
     
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  14. jass11

    jass11 Elite Member

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    Good Luck,
    I am also planning to get into Media Buying,hopefully I will pick up some tips from this thread :)
     
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  15. ceosam

    ceosam BANNED BANNED

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    I've found mediabuying to be an awfully easy way to make ALOT of money very quickly. 1 ad that I bought for a month for $500 on a top MMO site yielded me $15000 in profit. So it's a very good way to make a TON of money.
     
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  16. BigFatWallet

    BigFatWallet Power Member

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    Following you man. Good luck with your journey :)
     
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  17. KAI0720

    KAI0720 Newbie

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    Your planning is damn near similar to my process when it comes to media buying.. Its a great avenue to be in once you get the hang of it.. I use sitescout and what I usually do sometimes is look at all the sites that im advertising on and reach out to the webmasters of the top performers and strike a deal outside of sitescout if possible.. So its similar to your plan. Stick to it and you will get far.
     
  18. briptech

    briptech Power Member

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    Subscribed thread! Enjoy your journey :)
     
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  19. youssef93

    youssef93 Senior Member

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    That's reassuring. Thanks for the support everyone! I will hopefully post the first update today or tomorrow at most. Still a long way till you see impressions and earning figures so stay patient. The first update will have my initial placement research results.
     
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  20. prashanna

    prashanna Newbie

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    Nice One !