Hey Folks! So I'm certainly not new to IM and I've been making a decent living through offering online services and a few other ventures. But I'm a total newbie when it comes to paid advertising, especially media buying, banner ads and CPM based bidding in particular. So why media buys? Here are some of the reasons why I chose to go the media buying route. 1) Stability: Once you find a winner (easier said than done), it's just a matter of scaling up crazily. There are also no surprises such as sudden Google slaps. 2) Hat's Color: This will be completely whitehat. Looking for something that would work long term. 3) Opportunities: I feel the experience would open up opportunities for me to perhaps handle advertising for some local businesses here, part time. 4) Challenge: Money is at stake, you keep trying to optimize and reoptimize to hell in order to sqeeze every penny out. I like the challenge. 5) Speed: The results and data obtained through media buying is incredibly fast to gather. Good results would probably take time, but by results I mean impressions, visits, clicks, things that would get me analyzing, working, tweaking... So what's the plan? I'm glad you asked. lol. For my initial experiments: 1) I will be focusing on direct linking. This is because I do not want to add too many variables into the equation with landing pages, opt-ins...etc. Complicates stuff too much. 2) I will be targeting various clickbank and relatively high-ticket CPA products in a sub niche of Health. Still big enough, it's not a micro niche or anything. 3) I will be creating about 10, different in concept banners for each offer. So basically I'll be testing multiple offers with multiple banners. 4) CPM is stressful and needs experience. To create an initial "proof of concept", I will be researching small to medium sized websites and negotiate ads based on a weekly / monthly basis to keep the stress and risk relatively down and help me focus on optimization. I think I may start with 5-10 sites that closely match my audience demographics and would be able to provide decent impressions to allow me to analyze and tweak. Once I find something that's turning profit, it'll be a matter of scaling up with larger websites or ad networks such as sitescout. Tools? For the initial step which I believe is the most important, I will be carefully researching websites that match my criteria. Decent impressions, buys available on weekly or monthly basis, demographic match. For this I will be cross referencing data through a range of tools including G Ad Planner, Alexa, Quantcast and compete.com. Will also be using the same tools to find similar websites to the ones I find most fitting for my criteria. Next for tracking, I'll be using Bevo Media. Heard a lot of good things about them and will be giving them a spin. Quick Breakdown & Recap 1) Pick relevant, relatively high-ticket offers in my niche. Analyze their demographic, and possibly their conversion info. 2) Set sail and search for sites to advertise on meeting the criteria, contact their webmaster / advertisement department for negotiations. 3) Prepare banners and offers. 4) Install tracking. 5) Launch and report results. 6) Tweak and report results. 7) Continuous repetitions of (6). The aim of this will not just be to motivate myself to reach my goals but also to try and help everyone out and perhaps exchange experience with those that are in the same boat as me. I've tried to lay this out as clear as possible to make it relatively simple for someone to follow the tracks. With each update I will try to give as much detail as possible so that you can replicate what I do in the event it turns out successful. Thanks in advance to anyone that will be following the journey, helping out with tips and comments and motivating me. Note: The $150 goal is not revenue, but hopefully pure profit. Meaning I'll subtract expenses from the revenue figure.