This particular niche was in my to-list for a long time. And now as I have some funds to invest I am going after it. Yeah, I went through all the competitors' categories/posts and created a detailed list of topics. Analyzed the SERP results with MOZbar (need to get into the habit of using AHREFS extension) and arranged the keywords according to search volume and difficulty. Will be working first on the ones with good volume and low-med difficulty. Please tell me how do you do keyword research???