Status update: honest take on our ProPanel journey. We Need Your Thoughts
Hey BHW,
It has been a while since we last gave an update, so here it is:
We are currently
struggling, and there is one big issue at the core of it:
The market feels completely uncooperative and very hard to talk to.
We have had a decent number of signups and panels created on our platform. But there is the catch:
- Most users give up after 2–3 days
- Some already use competitors and only created a panel out of curiosity
- Very few turn into paying customers
Coming from a third-world country (like many of you here) we left stable jobs paying
~€5,000/month(which is good money here) as software engineers to pursue this full-time.
We are confident in our skills:
engineering, marketing, entrepreneurship. But we do not want to waste our energy on a market that might be:
- Saturated
- Unmotivated
- Uncooperative
So before continuing development, we did the logical thing:
try to talk to prospects, understand their workflows, pain points, etc.
The problem?
>
No one wants to talk. And that is a massive red flag...
We have a few questions. Your thoughts really matter:
1. Is the market saturated?
We suspect it is. Based on competitor analysis:
- Based on competitor research the market size seems small ( ~3,000–6,000 paying panels )
- The
switching cost is high (effort, migration, disruption)
- Even with a better product, users wont switch unless the gain is massive
- Even if we get some of the clients from competition it does not seem like a good long term strategy( red ocean ). We want to differentiate ourselves( find a blue-ocean so to speak )
We could try onboarding total beginners, but that feels like brute-forcing and we are not sure it is worth it when our time and energy might be of better use elsewhere.
2. Why are prospects so uncooperative?
We are not pitching. We are just trying to understand their business:
- How they run things
- What frustrates them
- What they wish existed
But almost all of them
ghost. Are they:
- Paranoid due to the nature of the SMM space?
- Burned by scammy DMs daily?
- Naturally secretive?
Whatever the reason, it is making it hard to build
anything valuable.
3. Is the market demoralized or dying?
We remember this market being more open and dynamic around 7 years ago.
So what changed?
- Platform restrictions?
- Market fatigue?
Or is this just the nature of dealing with
low-trust, low-margin markets?
To repeat the core issue:
>
The biggest red flag: the market is uncooperative, and no one wants to talk to us
Our plan
We will continue trying to talk to prospects for the next few months. If the silence continues, we will likely
pivot to a more cooperative and higher-trust market, possibly with a different level of education and pricing tolerance.
We are
not giving up and never intend to do so( we are prepared for the hardships that might make us stronger on the way ), we have a strong team, solid SaaS experience, and a real passion for helping people.
But we want to be
strategic, not stubborn.