Journalism that makes an Online SEO News Impact I am writing this as a valued member of BHW subster sent me a PM seeking some advice on his BHW thread How to do SEO for a Newspaper Site? http://www.blackhatworld.com/blackhat-seo/white-hat-seo/478688-how-do-search-engine-optimization-newspaper-site.html Now before I enter any details I am not a university qualified journalist ? in fact I am arguably better educated to address ?Newspaper SEO Issues? as I have worked in IT ? Computer Real Time Control Systems and Services with Honeywell Inc. for more than 13 years till I started on the Internet full time in late 1995 early 1996. I have no qualms about publishing what I know in fact quite the opposite informed knowledgeable critique would surely help move this thread forward with hopefully a wealth of new techniques and/or knowledge methodologies et al. What Not To Use on a News Site ? All black hat systems ? bots ? methods are taboo period no exceptions What To Use on a News Site ? Any and all white hat methods should be used and implemented on a daily basis How many main stream publishers interact with other competing news outlets ? Not by coincidence many news resources report the same story in a vast array of different formats. ? Plus many syndicate certain reporting parameters. ? Then attribution plays a major role in getting viral back links to any number of varied topic articles. This means natural SEO indexing on the SEs. ? Attribution is one of the elite ways that a tapestry of interconnecting competing news resources weave a rich mosaic of random back link networks. There needs to be a working interaction between the News Editor and the SEO Manager ? This working relationship should focus on achieving common goals ? namely more advertising revenue and more visitors to the online news resource. ? This relationship will not consolidate instantaneously it will take time to see the synergy working in harmony and the news effectively acting in tandem with the SEO indexing. Here are a few examples of what I mean relating to synergy between the Editor and the SEO team! ? Journalists ? Reporters ? Stringers et al think that news is news! ? This is fine but reporting a local murder is hardly going to attract ads revenue and online ?eye balls? ? The SEO team need to educate the Editor about perennial ? evergreen content that is best for news sales ? ads revenue and viral surfers. ? Celebs ? News on 15 minutes of fame merchants is just that here today gone tomorrow. Today?s evergreen celebs are the likes of Charlie Sheen ? Lindsay Lohan ? Kim Kardashian etc the heavyweights. Go for news on the heavyweights ? use other celeb gossip as filler content. ? Report politics with a consistent bias offset differentiator. Why because raw politics is boring! ? Showcase all sports as nearly all main stream global sports have legs and are often active for years as people search archives and historians et al actively research and source historical data etc. ? Never miss a major plane crash they attract a huge amount of viral website traffic. ? Look to publish news that has not gone main stream worldwide but has huge viral pick up potential. ? The list goes on and on? That is a just a taster of how SEO issues integrate into the News Resource Environment? Journalism that makes an Online SEO News Impact? All constructive comments welcome?