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[Journal] Starting a Rent a Site & Local Marketing Business

Discussion in 'Offline Marketing' started by kebertt, Feb 13, 2012.

  1. kebertt

    kebertt Junior Member

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    I'm in the process of starting a local internet marketing business and decided to jump into it with the "rent a site method". I'm not an SEO expert, but I know everything needed to get a local business niche website ranked on the first page of Google. I'm going to use this journal as a way to get advice and keep myself on task.

    If you want more information on the "rent a site method" look at this thread:

    My family has owned several child care facilities so I decided to target local daycares in a city with a population of just over 300,000 people. The keyword gets 4,400 broad searches each month, about 80 exact.

    Completed:

    -Create a local business niche website EMD [city][daycare].net
    -Install niche friendly Wordpress theme, and plugins.
    -Add several original quality articles, images, pages (about, contact, programs & curriculums)
    -Backlinks from some local websites (forums, blogs)
    -400 Social Bookmarking package, 10 web 2.0 backlinks (Fiverr)
    -Ranked on the first page of Google
    -Cold call a few local daycares
    -Sent 15 Letters with information on why they should rent my site, proof of traffic (screenshot), image of homepage, and contact information.
    -Email numerous daycares and preschools in the area.

    Where I'm at:

    My website was ranked on the first page of Google after about 3 days of backlinking and adding content. It's been 3 weeks since I started and I've added a new article about once a week. Right now I'm facing the Google Dance and I've dropped to the middle of the second page. I purchased a Backlink Pyramid from Fiverr yesterday and expect to see my rank increase within the next few weeks.

    I sent the letters on Saturday and hope to get some response tomorrow (Tuesday) when they arrive. I've been posting in the "child care" section of Craigslist to see if any businesses are interested. I've also emailed over 50 local child care providers, but only got one response which fell through. I hate cold calling, but felt that when I did it a week ago I got decent results from the two businesses I called. One business wasn't interested, and the other was interested but busy and said to call back (I mailed them a letter).

    I'm going to wait and see how the response to my letters were. I took my time with them and hand wrote the address, and circled parts of the website screenshot that I could edit for them. I also included a simple handwritten statement that said along the lines of "My website can get new customers for your business, give me a call".

    What should I do next? My competition for the targeted keywords are low, and I think with this back link pyramid I should get back up on page one shortly. I've gotten a bit discouraged with the response from local businesses though, and am wondering if I'm targeting the wrong business niche.
     
    • Thanks Thanks x 1
  2. imprint

    imprint Junior Member Premium Member

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    Quick question, what's your price point that you're going to try to sale them at? Reason I ask is because with such a low amount of exact searches and depending on where you live the cost of client acquisition (for the daycare) might actually be negative (i.e. They pay to lose money).

    If the top positon gets 34% of the clicks, and you have 80 exacts a month, that means you're looking at 27 visitors a month IF you get the top positon. Do you feel that your website is going to be able to convert such a low number of visits into a ROI gain for the daycare?

    A good job taken action, that's the biggest failure people have, but I would have backed off that niche once I saw 80 exacts per month.
     
  3. voxclan

    voxclan Regular Member

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    I have no intention of sharing the How-To or coaching. But if this can be motivating in some way, I can tell you that there is still lot of money to make with that business model.

    I've been doing it for over 18 months and making a bundle.

    I have my doubts about the Daycare industry, that is not an industry I am going after. You will have to test & try.
     
  4. kebertt

    kebertt Junior Member

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    I'm glad to hear you've had success with this model. What industries do you target? I figured I'd get the ball rolling with something I knew, just have to wait and see how it works out.

    I'm getting an average of 10-20 hits a day, so the traffic to the site isn't anything I'm discouraged about. I'm showing up for other keywords as well.
     
  5. Raevinn

    Raevinn Regular Member

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    Awesome stuff man! Great that your taking action, always be taking action.

    I've been in the same boat as you for a while and have a couple clients, but as Imprint said above, actually making a really valuable website is important.

    It depends a lot on the niche though, for a dentist 10-20 uniques a day would be worth a lot. I'm not so sure what the margins or customer lifetime value of a daycare center is though.

    I have realised that it's important for me to identify which niches I can help the most and target them first. You can help those kinds of niches the most therefore charge more and get a really solid reputation too.

    The dentist client I have at the moment is ranked first but not getting as much hits as I'd like him to get. So now I'm changing my approach to figure who I can help the most first and then finding someone as apposed to figuring out how I can help someone after getting them interested.

    A good way to test the waters without having a website already would be to setup an adwords campaign for the right keywords. If you signup for google engage you get free vouchers and could use a new one for each niche, just to test how much impressions each keyword gets.

    Like Imprint also said, on average 34% of the searches go to the first rank. Then from there you can workout exactly how many hits you could be getting per month/day.

    Hope this helps, feel free to checkout my niche finding guide which is also in this section of the forums.

    Good luck! Let me know if you'd want to join in on my mastermind group, its purely filled with guys doing exactly what your doing.
     
  6. kebertt

    kebertt Junior Member

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    Today's the day that my letters arrive, I hope I get at least one call! I'll be patiently waiting. Thank you everyone for you advice, it means a lot. My rank has dropped to the last spot on the 2nd page. My backlink pyramid should be started within about 2 days and will hopefully shoot it back up when everything gets indexed.

    For all of you that don't know - daycares charge generally $200-250 per week for a child. These places are making MONEY, so hopefully one of them is interested. Due to my current ranking I'd be satisfied with a simple $100 a month just to get more encouraged.

    I'm debating if I should start another site this week. I'm going to see how these letters play out and then take action.
     
  7. kebertt

    kebertt Junior Member

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    That's a good idea, I'll definitely check that out next time I'm choosing a niche!
     
  8. vegas23

    vegas23 Regular Member

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    I think it's a good idea to start with a niche you know about, as you can write the articles from a strong starting point and this will help with the SERPs. It also gives you confidence for the next niche you choose.

    Daycare is pretty expensive here in the UK as well, at around $250 a week so there is money there to be made.
     
  9. kebertt

    kebertt Junior Member

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    How should I charge my clients? I was planning on taking cash/check but I want something more automatic. Does Google Checkout have a monthly payment option?
     
  10. kebertt

    kebertt Junior Member

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    My website has jumped 3 spots today! Still haven't received any phone calls, maybe the mail comes after their business opens and they will check it tomorrow morning?
     
  11. jokel661

    jokel661 Regular Member

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    Google Checkout is like PayPal. they take fees per Transaction: something like : %2.9+0.30$.
    You can set up your own invoice and send it to them so they can pay with Credit card.
    And within 48hrs (2 Biz days), the money will be in your account if it is still the case like 2008-2009

    Code:
    http://checkout.google.com/seller/fees.html
    I have questions about the ranking ?
    1-Does your KW trigger any Google places listings ?
    2-If Yes, Are you above or under them ?
    3-Do you use any Backlinks services from BHW ?

    Thanks
     
  12. ljt3759

    ljt3759 Regular Member

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    Your in a hard niche to work with IMO, in the UK all child day care centers are at their limit and people need more, or they are too expensive to be worth (your partner or you getting a job)

    If you can find daycares that desperately need customers then your good to go, but where I live I don't ever see any of those.
     
  13. imprint

    imprint Junior Member Premium Member

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    I agree with out, it's the same issue in my city (though in US). Most day cares don't have the problem of filling the spot.

    OP don't get discouraged though, I know no one has called but at some point you'll need to pick up the phone and dial them, it'll be a warm call now, and if you're on the first page, then you'll be able to tell them to simply google the keyword and tell them that could be them.

    Regardless if daycare is or isn't a good niche, or it does or doesn't work out, the method is sound and you just gotta keep taking action. And IMO go for a higher amount of exacts next time.
     
  14. kebertt

    kebertt Junior Member

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    This honestly was a simple trial run. I figured I'd test the waters with a niche I knew, but you guys bring up a good point about the daycares being full.

    I'm going to give it a few days and keep trying to rank my site to first page. If all else fails I'll just target another local niche, maybe plumbers? within the next week or so, and direct any leads to my family daycare.
     
  15. MitchHoward

    MitchHoward Junior Member

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    freshbooks.com all the way. Yes you have to pay for it after the 30 day trial. But it's worth it.
     
  16. dotcomdesigns

    dotcomdesigns Power Member

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    My next door neighbour is a child minder. She doesn't have a website and I thought of creating her one for free. But I did my research and ALL of the child care, nursery, child minder keywords get under 10 searches a month! And she killed the idea completely when she said she's full all the time and turns more business away than she takes :eek:

    We're in the wrong business. :D
     
  17. safex

    safex Jr. VIP Jr. VIP

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    Done that a lot of time and yes it works if done with proper care..Good start of journal is if you choose Good Industry as not all wants to rent your site on BIG price..Depends what you offer..like I offered them to rent on monthly base and see if they make any use of it in 3 months and give them 3 months trial for 200$..and once they were happy I give it at 200$ monthly rent..But that was a Year ago..now People wants to make Brands..!!!
     
  18. kebertt

    kebertt Junior Member

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    Today will be a waiting game. If I don't get any calls by tomorrow I will assume the letters were a flop, and will move on to my next niche.

    One thought I've had lately to generate some more residual income is to find clients interested in website creation. I could charge $50 per month for:

    • Hosting
    • Domain
    • Custom Site Design
    • Facebook Page
    • Logo Design
    • Contact Form
    • Search Box
    • Google Submission
    • Free Support

    It's just a thought. I'm sure I could easily send out 40 letters and get at least 2-4 new clients. It'd be low maintenance, and all support could be handled over email. Creating a Wordpress site is very easy for me, and I could give them a few templates to choose from. They wouldn't have to worry about a thing, and I'll add on content for them for a fee. I can also offer SEO services to interested clients. It seems like another great way to make some money offline, anyone had any luck doing something similar?
     
    Last edited: Feb 15, 2012
  19. boom1

    boom1 BANNED BANNED

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    as thye AD says Just Do It, let us know how it goes please
     
  20. dotcomdesigns

    dotcomdesigns Power Member

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    Don't do what I did. I was asking for $47 a month for website, hosting, domain name and GP listing. I found out the professional design company in my city was only charge $17 a month for the same services. :eek:

    Find what other businesses are charging, either undercut or offer more services and value. I never got a reply from my 15 letters.