I tried 7878's offline method. Here is my story - I started collecting data and educating myself about this method right before Christmas. I read all the threads, copy and pasted the pertinent info, finally bought some dice and got started. I sent 16 letters to a specific group of businesses in my area on Friday Jan. 20th. I outsourced the reviews and the copy/paste work to my teenage son for $10 an hour. He produced 20 or so reviews and there were 16 that I felt like I could use. I will be using him to produce more reviews and for any data entry. I changed the letter a little - because I was sending a good half of these letters to businesses that didn't have any reviews at all. I included the info that "no reviews are almost as damaging to your reputation as bad reviews" which is info that came from Google's ZMOT paper that I found referenced in one of the ORM threads I've been reading. I would recommend it to anyone wanting to try this method. After I sent the letters I really started working on my pricing structure, what sort of things I would offer - that DON'T include SEO, and my contract. I don't have a firm contract worked up, yet, because I haven't found one I'm happy with. I figure I have until about Weds. or Thurs. to have that done since I probably won't set up any appointments until then. I know how much it is to form an LLC, get paperwork from the State to have a DBA (if I don't want to pay for the LLC right away) and how much to get a business license in my city. None of which are a super concern to me right at this moment, since I want to get some appointments set up first. My bank offers free business accounts and their main branch is in my city so I can set that up in just a few minutes when I need to. I have worked up a "sales" pitch. I am very good at talking to people and making them comfortable, I know what the benefits of my product are and I know how much I value online reviews and personal recommendations - so I am sure I can sell this to my business group. Now I'm just waiting for the phone calls and the appointments.