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[Journal] 16 Letters to make $XXXXX - guess we'll see how it goes!

Discussion in 'Making Money' started by sicnarf, Jan 23, 2012.

  1. sicnarf

    sicnarf Junior Member

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    I tried 7878's offline method.

    Here is my story -

    I started collecting data and educating myself about this method right before Christmas. I read all the threads, copy and pasted the pertinent info, finally bought some dice and got started.

    I sent 16 letters to a specific group of businesses in my area on Friday Jan. 20th. I outsourced the reviews and the copy/paste work to my teenage son for $10 an hour. He produced 20 or so reviews and there were 16 that I felt like I could use. I will be using him to produce more reviews and for any data entry.

    I changed the letter a little - because I was sending a good half of these letters to businesses that didn't have any reviews at all. I included the info that "no reviews are almost as damaging to your reputation as bad reviews" which is info that came from Google's ZMOT paper that I found referenced in one of the ORM threads I've been reading. I would recommend it to anyone wanting to try this method.

    After I sent the letters I really started working on my pricing structure, what sort of things I would offer - that DON'T include SEO, and my contract. I don't have a firm contract worked up, yet, because I haven't found one I'm happy with. I figure I have until about Weds. or Thurs. to have that done since I probably won't set up any appointments until then.

    I know how much it is to form an LLC, get paperwork from the State to have a DBA (if I don't want to pay for the LLC right away) and how much to get a business license in my city. None of which are a super concern to me right at this moment, since I want to get some appointments set up first. My bank offers free business accounts and their main branch is in my city so I can set that up in just a few minutes when I need to.

    I have worked up a "sales" pitch. I am very good at talking to people and making them comfortable, I know what the benefits of my product are and I know how much I value online reviews and personal recommendations - so I am sure I can sell this to my business group.

    Now I'm just waiting for the phone calls and the appointments.
     
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  2. zachlepwner

    zachlepwner Registered Member

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    Lots of great journals popping up lately!

    Following.

    I have a question - how exactly do you get your customers reviews to positive? Just write fake reviews?

    Thanks!
     
  3. sicnarf

    sicnarf Junior Member

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    No fake reviews. Need to have credibility. Using 7878's method as described here.

     
  4. sicnarf

    sicnarf Junior Member

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    Received a phone call from one of the mailers I sent out on Friday. Couldn't get to the cell phone in time and the person didn't leave a message. I'll be calling them tomorrow and mentioning that I was the one who sent the mailer with the pair of dice.
     
  5. Red Kaiser

    Red Kaiser Newbie

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    Awesome job on taking action. Following.

    I'm wondering btw, what does your pricing structure look like after working on it?
     
  6. sin_tzu

    sin_tzu Junior Member

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    Best of luck man. Looking forward to seeing you make some good progress.
     
  7. MojoSoDope

    MojoSoDope Regular Member

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    Best of luck man, keep us updated!
     
  8. sicnarf

    sicnarf Junior Member

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    Yesterday I called back the dentist whose number was on my cell phone's caller id. Spoke with the office manager who said they already had someone who did rep. management but wanted to know how much I charged. Didn't give them a price because "each situation is different". Oh, well. Back to more mailers. If it was easy, everyone would be doing it, right?
     
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  9. imprint

    imprint Junior Member Premium Member

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    In my view that was a missed opportunity, instead of telling that each situation is different, you should have evaluated their needs before calling them that way you could give a price, doing that would have given you a 50% better chance of closing the deal with a 'OK, we'll switch', instead you opted for a 100% close on a 'No'. I have always been able to 'steal' clients, at a higher price than what they would pay another person, because I offer more in their eyes.

    Regardless, good job taking action, keep it up! Make the sales, don't assume the no.
     
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  10. sicnarf

    sicnarf Junior Member

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    Can you clarify your comment about "...should have evaluated their needs before calling them that way you could give a price..." The only information that I have is from Google in regards to the negative reviews that have. Other than that I don't know what their needs are and I can see that as a problem. Any suggestions? Not only am I new at offline marketing but I have no experience with this and I'm just jumping in and having a lot of faith. Thanks for the encouraging words.

     
  11. xxf8xx

    xxf8xx Supreme Member

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    Been reading through ZMOT it's great stuff. I'm looking for the part that says no reviews is just as bad but can't seem to find it. Could you point me in the right direction?

    Thanks

    EDIT: Also, where did you get your dice from? I've been looking online but am having a hard time finding them in bulk. I found one site offering 200 for $40 but to ship to Canada it was an extra $25! Insane! If worst comes to worst I'll have to go with those ones but we'll see. Also going to check Wal-Mart.
     
    Last edited: Jan 25, 2012
  12. sicnarf

    sicnarf Junior Member

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    Picked up the dice on Amazon. The part about no reviews being as bad as negative reviews may have actually been in 7878's white paper. I've read so much about rep management that everything is getting confused. Sorry
     
  13. Wings[SENSE]

    Wings[SENSE] Regular Member

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    I found pack of 5 dices for like 1,50$ at Zellers.

    Btw, great job OP on taking actions!! :)
     
  14. imprint

    imprint Junior Member Premium Member

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    Well, if you're only offering ORM in the form of Google Places scrubbing (I assume you're using 7878s method), then you had access to all the information you needed before hand. Before placing the call, you should have reviewed their reviews, that way when you're asked a price, you could tell them what it would cost.

    With that being said, if you're making the sale over the phone, get the client talking to you first, ask them about their business, their current advertising, and since you there was another guy doing ORM, ask them what services he was providing them. They already know ORM is important or they wouldn't be paying him, if he wasn't offering Google Places scrubbing then you had a good shot, and still a shot if he is.
     
  15. xxf8xx

    xxf8xx Supreme Member

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    Thanks for the replies guys. I'm getting supplies tomorrow (dice/envelopes/red pens/etc).

    Cheers
     
  16. sicnarf

    sicnarf Junior Member

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    Sorry I haven't posted in a while. Sent out follow-up letters and 5 new letters. No responses. Gotta keep moving forward. Thinking of refining the sales letter. Need to generate for pain for the business owner.
     
  17. a.bourdeau

    a.bourdeau Newbie

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    Are you using the same paper that 7878 gave even if you live in Canada or did you make a new one?

    I live in Canada too (Montreal) so I'd like to know.... Thank you!
     
  18. Lubancz

    Lubancz Newbie

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    try DX
    Code:
    hxxp://s.dealextreme.com/search/dice
    :)
     
  19. Cloqwerq

    Cloqwerq Newbie

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    Good job Sicnarf. I'll be following your progress hoping to learn a thing or two from you. Keep at it and work hard.
     
  20. lincolnave

    lincolnave Jr. VIP Jr. VIP Premium Member

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    Good going, Keep us up to date. PM me if you want to share notes, I sent a few letters and getting ready with the followup.