@Mod: I decided to open thread here because it's about the money making aspect of using Twitter. I got an interesting email from John Reese about that he deleted his Twitter account and why. I think it's highly interesting. Here's what he wrote: +++++++++ As expected, there has been a lot of discussion on Twitter, blogs, and discussion forums since I made the announcement last night that I had deleted my Twitter account with 25,000 followers. Some people agreed with my decision and had been feeling the same way about Twitter while others thought I was crazy. I've seen many people ask... "Is Twitter Dying?" No, I don't believe Twitter is dying. Could Twitter completely go away or be replaced in the near future? YES. Of course it could. That's the nature of the Internet. Just look at MySpace. No one ever thought another social network would top MySpace. You can also look at Internet history. Friendster came before MySpace. Hotmail before Gmail. ICQ before Skype. I think Twitter will be around for awhile. HOWEVER... I do think it's not the marketing channel that many believe it to be. The concept behind Twitter is a strong one. The marketing and relationship opportunities (at least on paper) look fantastic. There's only one problem that no one seems to ever talk about... Many tweets are never even seen by people "following" that person. Either their Twitter stream is too full with the posts of other users they follow, or they don't login often enough to catch tweets before they get pushed "down the list." Very few Twitter users actually go and click on a username and read every single tweet they make. That's not the nature of how Twitter works. It's all about the timeline and flow of tweets from people being followed. I do think Twitter can be an effective SYNDICATION channel to auto-post links to your new blog posts or other activity. Even if just a small percentage of people following you catch those URLs and you get 'some' traffic it can be worth it -- especially if you automate the posting like many are doing. But, overall, I personally feel that Twitter is a time and focus vampire. The ROI from Twitter just isn't worth the time many people put into it with spending hours of time interacting with people. I would like to make this CHALLENGE to you... If you're using Twitter much at all, stop using Twitter for one week. Don't login or check your account or stream or anything. Spend the next week using the time you would use on Twitter to setup some new PPC campaigns, test some Facebook Ads, write some articles or blog posts, or make an offer to your email list. I guarantee you that you will make far more money during this week not using Twitter than if you were still spending your time on it. And that's the point. What I'm about to say is going to piss off a lot of people... and that's okay.... because my 'job' is to help you grow your business and make more money, and sometimes you need to hear advice that has only that in mind... Social Media has in many ways become ONE BIG EGO COMPETITION. People feel important because they have "x" number of followers on Twitter or friends on this site or connections on another. It's human nature to WANT TO BE HEARD. Everyone wants to contribute and have people listen to them. And there's nothing wrong with that. The problem with Social Media is that too many people are getting caught up in it (at least when it comes to business) and are losing touch with WHY they feel they are using it in the first place -- to make more money. Want to entertain yourself and make new online friends and spend hours of your time chatting all day? Then by all means, enjoy Social Media because it's the perfect outlet for that stuff. But when it comes to business, and for making money, it's about the FUNDAMENTAL things that make business (especially online) work... - Serving a target market. - Providing value to that market to solve their problems. - Lead generation. - Building a list of prospects and customers in that market so you can follow-up, strengthen your relationship with them, and also make offers that generate revenue for you. That's it. That's what generates millions of dollars. Now Social Media certainly can fall into some of those areas. But for every minute you spend on using one site or tactic, you're taking away from using something else. So you need to make sure you keep ROI in mind. I sound like I'm saying all Social Media is worthless -- or that's certainly something people are going to try and say I'm implying. I'm not. Not at all. What I am saying is that many aspects of Social Media are completely overrated and time would be better spent on other areas of marketing -- depending on the business, of course. As I said, Social Media has become a game of EGOs. I know, because I got caught up in the same game and I'm able to admit it. The Ego game can be fun for many and make people feel good (at least temporarily) but it's not going to pay the electric bill. Something for you to really think about. +++++++++ What's your take on this? Is he right or wrong?