How to get press with insider tricks and tips, since John Rampton IS press. Focus on amazing content - with customers in mind. Scope out all your competition with Searchmetrics... No sloppiness, just quality work! See where your competition is failing, fix it and exploit. What else does John Rampton use to insure SEO and content success? Read more about him here Transcript: Q: Please introduce yourself, and tell us why UnGagged? JR: Hi, I'm John Rampton. I'm speaking at UnGagged 2015 in London, and I'll be speaking on how to get press, and you can come see me. The reason you should really come see me is because I give you insider tips and tricks on how to really get press. Since I am press, it really helps. Q: What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs? JR: So, Google's always changing, and therefore we must adapt, but truly, I mean, don't focus a hundred percent of your efforts on organic traffic, if you really want to do that, know that it might go away because they're a company that have to make money. So, focus on referral traffic, email traffic, you know, all different forms of traffic. Additional things you can do is really focus on amazing content. Put up content for your users, not for Google, not for your Mom, not for this, put it up for your customers and really have them in mind. Create content that you know they love and that'll never go away Q: How can businesses with smaller budgets and resource best respond to big updates? JR: Really, the best way for small businesses, small business owners, to stay up is, again, going back to the content. Just putting together amazing content, putting together amazing resources for all their customers to see, and it doesn't matter if you're a big company, a small company - if you're putting amazing resources online, that's how you stay ahead of it. Q: Are you aware of any gamechanger developments on the horizon that in-house or consultant SEOs should be aware of? JR: First of all, for SEOs, there are so many tools out there, that help you stay ahead of the game and really know what's going on. One that I would talk about specifically, is Searchmetrics, they're doing amazing stuff with content, I mean, I go scope out all my competition, see what posts are doing the best, write them better, do a better job, do better, and they'll rank better. Using tools to your advantage will really help you out. That'll help you stay ahead of all in the game Q: In your niche or sector, what's the most annoying SEO misconception? Please feel free to set things straight! JR: So the most annoying misconception is, first of all, keyword stuffing. I see so many posts where they have keywords just over and over and over and there's no need for it. Write your content for people, not for search engines, because if people read it and they get annoyed they're never going to come back to you, and I think everyone's pretty much smart enough - including Google - that if they see that they're not going to push traffic towards you. That's probably the biggest misconception. One that I see people making all the time as well is just really putting things together really, really quick and sloppily. Throwing them up and thinking that because they did something, that they should be rewarded for it, and that's not the case. Put quality work, one piece of content that's amazing is better than a thousand pieces of non-quality. Q: Current favourite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon? JR: One tool, or platform, there's a couple of different tools out there that I use. Again, Searchmetrics is a really great one, I use that literally on a daily basis - mainly for competition, I don't use it for myself like seeing what I'm doing bad, I already know what I'm doing bad. But see what the competition's doing bad and really fix it and exploit it. Another one, Market Brew, is a really cool one that I've used that not many people know about. They tell you that here's number one in Google ranking, here's number two, here's three, four, and how far apart they are from that and exactly what to do to be number one. Basically decrypts what these guys are doing and how to get there. Tons of other good ones, SERPS is another good one, Ahrefs, SEMRush, I mean all of them are pretty good, if you use several of them. I recommend using several different tools because it gives you a really good view of the landscape.