John Mu: Keywords in Domain are over-rated ✔️✔️

Who even cares what he thinks and says? I generally don't care majority (not all) of the bald advisors/gurus. John, Neil, Brian lol
 
Has John Mu ever don SEO before on any website of his own?

This is actually a genuine question, because the fact you work at a company does not mean you have full understanding of user experience of your product or service. If John hasn't done SEO before and/or successfully ranked a website, I don't think he is very qualified to speak on what works and what doesn't work.

But he is definitely very qualified to speak on what is recommended practice.

In a nutshell, he can give recommendation but unless he has tried his own tips on a website and it worked, he isn't qualified to say 'this is exactly how it should be done to work'.
 
In a nutshell, he can give recommendation but unless he has tried his own tips on a website and it worked, he isn't qualified to say 'this is exactly how it should be done to work'.
From what I have seen in the few years, he actually throws shit at everything that works! That's kinda his strategy.
 
This is true to some degree
Gone are the days of EMDs
 
Having keywords in your doamin can help in my experience as your inbound links on naked urls will mention your doamin name and Goggle knows that is unavoidable and not manipulation so wont penalise you but recognise those keywords as being relevant
 
But they still work like charm in Local SEO + Affiliate Sites (that I have seen).

They do. I have two affiliate sites with EMD, they still perform well.

Not as well as they did once before, but I’m not complaining.
 
Keyword domains are so 90s

How can someone think, in 2022, if a user wants to buy a shoes goes to shoes dot com (an example, you get the point)

Maybe in '97
 
I'm pretty confident he's lying based on results I've gotten, and other sites I see ranking.
 
What Google says != to what Google does.
 
Keyword domains are so 90s

How can someone think, in 2022, if a user wants to buy a shoes goes to shoes dot com (an example, you get the point)

Maybe in '97

2015 was not so long ago..
 
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