I was watching Joel Osteen tonight with the gf and her mom. I've watched it a few times, and it's really relaxing to watch. He always puts on a good show, and gives a good message. This is the first time I've watched it since joining BHW, and changed my way of thinking. While I was watching this time I noticed how great his marketing is. The guy does not mention his books or anything he sells while he is talking. Instead he puts them up around the screen like we do banner ads. What I took from this is that nothing beats a great message. If you put up a great product with a great message around it, it'll sell. Or if you put out a great blog that can bring readers in, the ads will convert a lot better. You have to build a great site with great content if you want to make sells. Oh yeah, it turns out Joel Osteen is worth around $40mill.