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Job Interview > Need some insight on targeting a certain part of corporations

Discussion in 'Offline Marketing' started by neeganate, Mar 8, 2013.

  1. neeganate

    neeganate Junior Member

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    Occupation:
    hustlin
    Location:
    Houston
    Hey guys,

    I landed a job interview and they were pretty interested in my marketing skills. They really want someone that can find BIG clients, which are corporations who would use their services.

    They want me to target large corporations, and inside those corporations they want me to target the department that takes care of all there VP's, VIP'S, and High end clients. (Hotels, Nice cars, etc)

    So I told the guy that this is more of a phone game / mailing game. Not internet marketing, he replied well you need to find the business online. So I guess he is right in that sense, but that is the easy part.

    So I figure I can make a list of 50-100 of the leading corporations in my city. But how should I got about finding these departments, and how should I go about turning those leads into potential clients?

    Thread yesterday about my interview if anyone wants some BG info:
    http://www.blackhatworld.com/blackh...client-tomorrow-houst-marketing-postiion.html
     
  2. Jumbo_Refill

    Jumbo_Refill Registered Member

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    The power of asking is really powerful. I am sure if you called and asked someone could point you in the right direction, but don't tell them your real purpose is to sell stuff. After you find out what department/person that handles the decisions making. If you find out what department makes the decisions you could probably find out who runs the department via LinkedIn. My Assumption is you aren't going to have friends that know the people who are doing the decision making, which probably means you are going to have to cold call, or find a way to "get in" with those people. If you do get the job, it would be in your best interest to get a book on selling. I enjoy "The Sales Bible" - Jeffrey Gitomer. But that is up to you. This sounds more like a sales job then a marketing job, but you can incorporate marketing in to this plan. Just remember that you have to know your produce/service like the back of your hand.
     
  3. neeganate

    neeganate Junior Member

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    Thanks, I was thinking to locate the departments, then send them a brochure of the service. Then follow up with a phone call.