Session Title 1: 3 Reasons Why Chasing the User Isn?t the Magic Bullet for SEO. Session Date & Time: Nov 9, 16:30 - 17:25 Session Description If you've been to other conferences, you're likely sick of hearing about content marketing, Facebook ads and how everything is a lot harder than it was last year. SEO is changing fast and if you aren't learning, you are getting left behind. In this session we?ll cut through all the crap and talk about what?s really working right now ? CTR? Social signals? Relevant links? Everyone jumped on the user engagement bandwagon, but why are they still missing the big picture? Bring your questions and add this to your list of must attend sessions. Session Title 2: Why Your Online Reputation is the Only Thing That Really Matters and How Black Hats Are Cashing In On Your Brand's Equity Session Date & Time: Nov 11, 14.00 to 14.55 Session Description No, this isn't another session about angry Tweets and how great the social media response was. That's the same vanilla stuff everyone else is talking about. In this session you will learn: - Why Your Brand is Important for Conversions - What Happens When Black Hats Hijack Your Brand Equity - What You Can Do to Protect Your Brand - How to Deal With Negative Search Results and Tips for Repairing - How SEOs and PR Firms are Cashing In On Reputation Repair Who Should Attend? Businesses with brand equity, Ecommerce stores that resell brand name products and marketers looking for the next online opportunity. More from Jacob here.