It's something that I can not understand about fb ads

The Blackhat Guy · Dec 13, 2015

Hi,

I saw that everybody is doing that method with aliexpress.
My question is: why people lose money on fb ads?
I must missing something...I mean, if you setup a "pay per conversion" facebook campaign, how can you lose? It suppose you only pay when the pixel fire up. Unless you dont set the fb conversion higher that the offer payout...how can you lose money using this method?
It means that everybody from this planet can make profit, promoting 10k cpa offers at the same time, a bit crazy.

Sombrero · Dec 13, 2015

You need to spend money in order to test your ads and see which is the winner. Obviously you lose money but the secret is to run a few ads until you get some purchases then optimize, that way you make money.

The Blackhat Guy · Dec 13, 2015

Sombrero said:
You need to spend money in order to test your ads and see which is the winner. Obviously you lose money but the secret is to run a few ads until you get some purchases then optimize, that way you make money.

HOW TO LOSE MONEY MAN?
IF you want only when the pixel is fire up, it means you already made a conversion on your CPA account => profit
Please read my thread once again, I'm talking about "pay per conversion" facebook ads option!

qrazy · Dec 13, 2015

Pay per conversion is not as it sound like, you pay for impressions and they optimize the conversion based on their historical/interest data(?). It's not like you pay only for the converted sale or lead.

jinsandy · Dec 13, 2015

qrazy said:
Pay per conversion is not as it sound like, you pay for impressions and they optimize the conversion based on their historical/interest data(?). It's not like you pay only for the converted sale or lead.

spot on. also note, i am certain you cannot pixel aliexpress with your own fb pixels.

Sombrero · Dec 13, 2015

qrazy said:
Pay per conversion is not as it sound like, you pay for impressions and they optimize the conversion based on their historical/interest data(?). It's not like you pay only for the converted sale or lead.

Thank you, this is what I tried to say.

The Blackhat Guy · Dec 13, 2015

Sombrero said:
Thank you, this is what I tried to say.

Ambitious12 · Dec 13, 2015

I dont think that there is various benefits with FB ads and when you say pay per conversion then its good to have ads on FB because your brand can be mature more with this.

It's something that I can not understand about fb ads

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