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Isn't all marketing considered "niche marketing"?

Discussion in 'Black Hat SEO' started by karma05, Apr 24, 2017.

  1. karma05

    karma05 Regular Member

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    People talk about niche marketing like it's a separate way of making money online. But niche marketing as opposed to what?

    Every website that makes money off whatever is in a particular niche, is it not?
     
  2. kninemark2

    kninemark2 Registered Member

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    Not really, a niche is a subsection of a market (sometimes a subsection of a subsection of a subsection of a market).

    If you look at when Amazon launched they were a bookshop (market) and not a niche book shop or an 'evangelical, last days, born again Christian bookshop'.

    To further the example if you were running the 'evangelical last days born again Christian book shop' you wouldn't want to target all of the market (books/book readers).

    You could spend millions advertising to the market but only get seen by Satanists, Agnostics, Atheists etc. None of these are likely to buy.

    So rather than wasting time and money the owner of the bookshop would be better off targeting those likely to buy and read the books he's selling.
     
  3. german seo

    german seo Regular Member

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    Opposed to Retail Marketing. Niche Marketing is pretty much Direct Response Marketing. You want a sell or a lead.

    While retail marketing is implanting a product in your brain by repition, so when you happen to be in the retail store you buy it. This doesn't work for niches, as the product isn't sold a Wal Markt.
     
  4. CaramelBiscuit

    CaramelBiscuit Jr. VIP Jr. VIP

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    Kind of, yet most large scale businesses aren't so attached to particular trends / niches.

    Niche marketing is basically "being a large fish in a small pond" - rather than trying to compete with Amazon et al in a bigger vertical.