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Is using a brand name in a URL a problem?

Discussion in 'White Hat SEO' started by KingMonkey, Jun 27, 2012.

  1. KingMonkey

    KingMonkey Regular Member

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    Do people get into trouble for this or is it generally fine as long as you don't claim to be the official site?

    What are the repercussions if you do use a brand name and the company doesn't like it?
     
  2. Duffers5000

    Duffers5000 Elite Member

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    Yeah don't do it .
     
  3. Absynth

    Absynth Registered Member

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    Saw a post on bhw about this before. The guy bought the domain name stubleupon.biz and asked how he could profit from it, the verdict was to let it drop.
     
  4. KingMonkey

    KingMonkey Regular Member

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    Ah OK. When promoting a brand what sort of URL would you go for then?
     
  5. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    It won't matter unless you turn successful. If they're jerks they'll take it from you and use it for their own use.
     
  6. Emmett

    Emmett Junior Member

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    I've had this question but just using a brand name at all, even as a keyword, but more of is it worth it at all?
    Since you're using a brand name in the keyword, wont their websites always come up before yours anyway?
     
  7. Pilot

    Pilot Junior Member

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    It's feast or famine. Some brands won't care about you using their name in the URL, and actually it might be in your best interest to use it. Other brands are really strict about this kind of thing and will take your site down if it gets popular enough. Check the terms of the site and importantly, check if other Top 10 sites are doing the same thing. If no one is using the brand name for Top 10 results, it's a bad sign.
     
  8. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I would not recommend using brand name in url.
     
  9. KingMonkey

    KingMonkey Regular Member

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    How do you guys usually get round it then?
     
  10. thetraveller

    thetraveller Senior Member

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    By don't getting too noticed, and hoping I don't receive any c&d email.
     
  11. zengetsu

    zengetsu Regular Member

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    I had this problem recently...I purchased a domain with a trademarked domain name; I found out that it all depends on the company. I know Amazon is really strict on this (if you have amazon in any name of your domains and trying to sell products from amazon). I also know alot of companies do not care as long as you are not slandering their company name from it. Honestly the best case is to just try to flip it if you think it is a good domain name. You may go a year or five years without the company even noticing the site...or you could maybe go a month, so it is a gamble. Best case scenario if you are trying to sell a brand name of the product is to use that products name in the URL (if your selling shoes include shoes somehow in the URL). Just make sure you leave the brand name out of it! I hope this helps!


    Thanks
     
  12. KingMonkey

    KingMonkey Regular Member

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    With this particular product I can't see how I can promote it without using the brand name in the URL, maybe I'll need to do something like brandnameFANSITE.com or something. Hmmmmm. There must be plenty of people on here who have promoted branded products before, what did you all do for the URL?