Is unique content classed as onpage or -site?

I did ask this question a few weeks ago but I think I worded the questiojn badly, so hopefully this will make more sense.

I know big G likes unique content, and you will rank better if you have regular updated content. The figures Im working on are roughly a new 500 word article every week (buit lets not turn this thread into a debate).

My question is, where on your site does the unique article have to be? For example, a major business might have a very fancy main front page to their site, which is NEVER going to be changed (or very rarely). Suerly they wont be penalised for this?

If the unique content goes on sub page (or in a blog on a subpage), how does google classify it as unique content for any particular page your trying to rank?

For example...I have a page called "wibble wobble", and Im trying to rank for the keyphrase "wibble wobble". The page "wibble wobble" never changes, although Im quite happy to upload a unique article every week....but where should I put the article so that google will UP me for it?

ANY advice greatly appreciated

Your new content doesn't have to be on your homepage. It's good if it is one click away though.

Basically you want your site to be growing, with new content and new links.

For example, if you have a blog setup in folder /news/ or whatever, just link news from your homepage. When you post to your blog it pings and the spiders visit the blog. They also find your links in your blog back to your homepage/site. (you better have those links)

You can also take the rss and post the latest few blog posts (snippets or just links) to your homepage via quick and dirty php. Just put a box in the nav or at the bottom of your homepage. This dynamically makes your homepage fresh as well, without actually touching it yourself.

You do not have to update a site everyweek with new content for it to rank well. You do need to build links to the page your trying to rank for with the proper anchor text. Unique content and good links with anchor text.. Once you get the link thing figured out you can do anything.

Crixus said:

Your new content doesn't have to be on your homepage. It's good if it is one click away though.

Basically you want your site to be growing, with new content and new links.

For example, if you have a blog setup in folder /news/ or whatever, just link news from your homepage. When you post to your blog it pings and the spiders visit the blog. They also find your links in your blog back to your homepage/site. (you better have those links)

You can also take the rss and post the latest few blog posts (snippets or just links) to your homepage via quick and dirty php. Just put a box in the nav or at the bottom of your homepage. This dynamically makes your homepage fresh as well, without actually touching it yourself.

Click to expand...

Thanks that totally answers my question.

Could I just follow up on your point about using PHP to grab some RSS data. I'cve been struggling with this for a while, and havent been able to find anything (free) which I can use on my homepage to display RSS content. The only ones I can find are ASP (which my host doesnt allow) and Java (which search engines cant see). I dont suppose you have a link to something for this do you?

You do have to change you source code frequently to get freshness bonuses forever.

See my post CSS-ONLY SEO Layout Technique for one way to do this without actually changing your content.

Thanks for the tip...sadly your post about CSS Only Layout wasnt a great deal of use.... as my site is pretty much finished at this point, and Im really looking for a method of injecting some fresh content by way of PHP.

hamd01 said:

Thanks that totally answers my question.

Could I just follow up on your point about using PHP to grab some RSS data. I'cve been struggling with this for a while, and havent been able to find anything (free) which I can use on my homepage to display RSS content. The only ones I can find are ASP (which my host doesnt allow) and Java (which search engines cant see). I dont suppose you have a link to something for this do you?

Click to expand...

It's pretty basic, I'm sure there are a bunch of freebies out there. I can't post links yet, but just did a search on G for: rss feed php, which came up with something that looks worthwhile on the second listing.

If your pages are html you'll also need to add/change htaccess to parse html as php.