Is UI/UX affect in ranking of website?

Can. Anyone please clear my confusion.
How UX of a site is a ranking factor? Since Google crawler only reads the content, alt tags etc. How design of a site contributes to a ranking factor?

If users leave because of your poor design and go to another search result to find an answer to their search query, Google understand that your site didn't satisfy the users' intent.

Yes, It matters. If you have google Analytics installed, Google keeps an eye on how much time user is spending on your website and that data is one of many factors that is considered during keyword ranking.
So if users are leaving your website because of your UI. Google knows and ultimately low ranking. Vice Versa.

Since your site is made for users, if users don't like your site, why should Google like you?

Matters Google observe each metrics and site DATA and interface mate

evaeleanor6 said:

Can. Anyone please clear my confusion.
How UX of a site is a ranking factor? Since Google crawler only reads the content, alt tags etc. How design of a site contributes to a ranking factor?

Click to expand...

Googlers said so themselves that it plays a small part for rankings. So yes? if we are taking their words now to the bank.

User experience or UX plays a major role in the ranking of websites.

This has been true since Google rolled out the RankBrain update several years back.

RankBrain is a game changer because it actually pays attention to the context of the words in your content and pays close attention to how users respond to your content.

If they bounce back very quickly after clicking on your link from Google's search results, Google will take note.

If your bounce rate is too high, your rankings go down.

Now is even worse news.

Since Google has been cracking down on low-quality content, it has been paying more attention to bounce rates.

I suspect that it's factoring in, in a big way, that bounce rate and other user experience factors lower the ranks of low-quality sites to penalize or deindex them completely.

So yes, UI and UX play a big role.

Make your site as easy to understand and engage with as possible.

Also, make sure that your content strategy focuses on delivering the search intent of the keywords that you are targeting.

In the ecomemrce niche I've been doing, I've seen super impressive looking sites with moderate backlinks, thin content on product pages, and a small number of blog posts, but rank great. They do look really good, and are fully custom. Odd though, because I've seen others, with great product coverage, more detailed product descriptions, tons of blog posts, more backlinks, but rank worse. Sorta baffles me. So regardless of what people in SEO say, I believe it does.