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Is this the actual strategy? (for bringing traffic to an ecommerce)

Discussion in 'Pinterest' started by wwa2b, Jul 3, 2017.

  1. wwa2b

    wwa2b Regular Member

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    I've been pinning for a few days and it's clear that my shop isn't going to get flooded with traffic from Pinterest any time soon... This going to be a medium to long term strategy thing (fk..)
    Is the way to build traffic from Pinterest like a long tail strategy?
    I've made a graph to be clear.
    If any experienced guys out there can confirm this is correct, that would be cool.
    Pin-life-cycle-and-Pinterest-traffic-creation-strategy.jpg
     
  2. xinga

    xinga Regular Member

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    nope that graph doesn't really make any sense and is too simple.

    you have two kind of effects. The more websites you pin with good pins, the higher your repin rate will get. At the same time, the more people repin your pins, the more will ultimately click through to your article and the more people will create new pins from your website.

    To illustrate: One of my accounts has a reach of around 2million impressions. This results in about 700-8000 saves per day from that account.
    At the same time, about 2000-2400 pins are being saved that target that specific money site. Obviously, not all of these pins were created by me or are located on my account.
     
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  3. wwa2b

    wwa2b Regular Member

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    OK yes this doesn't take into account the pins made by other people on your content sites.

    Maybe you have a money site with many content sites linking back to it?
    My case might be a little different since I just have a shop, so I'm not going to get the pinning before getting the traffic.

    I'm trying to define a strategy that with time will create a steady flow of traffic from Pinterest.

    I try to create the highest quality pins possible and I've joined about 200 group boards (shockingly low save rate btw..)
    Will pinning consistently 3 pins a day be enough? I wonder.
    I'll run contests to see if that helps.
     
  4. xinga

    xinga Regular Member

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    3 pins a day? That is waaaay to little. 30-50 is better.
    Please remember...only about 5 percent of your pins should be pointing to your shop ;-)
     
  5. alen9788

    alen9788 Newbie

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    Hi how many accounts do you use?
     
  6. xinga

    xinga Regular Member

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    this is the traffic for one account.
    I don't actually think upscaling with many bot-accounts is currently a valid approach on pinterest. Was different 2 years ago..even 1 year ago.

    that being said...i currently got 10 active accounts.
     
  7. wwa2b

    wwa2b Regular Member

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    I mean my own pins pointing to my shop, otherwise I repin about 15 pins/day. I should repin more then.

    So Xinga on each of your 10 accounts you post 2 pins/day that point back to your money site, plus 50 pins that point to your content sites (which have link to your money site)?

    BTW, just seen an account that blew my mind with 2.14 million followers! pinterest.com/lovelyclusters/
    What's weird is that the same user has only 5K followers on their Instagram...
     
    Last edited: Jul 6, 2017
  8. alen9788

    alen9788 Newbie

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    Thanks.

    1. So just use the account to repin the hot pins related with the niche? No need use the bot accounts to repin the pins in this account?

    2. So how to automatically repin the top pins, e. g women dress.
     
  9. xinga

    xinga Regular Member

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    not quite sure what you are trying to say, to be honest.
     
  10. xinga

    xinga Regular Member

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    Hm..no..I post about 1 pin that posts to my money site per week. The rest are repins of old pins (10%) and pins from other people pointing to other websites.

    As for the account you postet. Don't even get why it blew your pin? Look at this board: https://www.pinterest.de/lovelyclusters/lovely-things/
    She has like ZERO repins, which probably also means zero traffic to her site
    Here other affiliate boards are the same: https://www.pinterest.de/lovelyclusters/jewelry/

    and as for 5k followers on instagram...I don't see how that is connected? most bloggers are very strong on one social channel (not that pinterest is a social channel) and not so strong on others.
    Instagram is good if you are looking for sponsored work, but she is into affiliate marketing - so why would she invest time on instagram (aka the worst converting channel). Smart moves, if you ask me.

    she probably started her account 4 years ago, when the pinterest algorithm worked in her favor. Most accounts with a million followers are like that. But after recent changes, even 2 million followers can be utterly useless if you don't know how to market your pins ;-)
     
  11. wwa2b

    wwa2b Regular Member

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    ok.. I'm pulling my hair out here..
    Are you saying that 1 pin per week pointing to your money site on 10 accounts brings you enough traffic?
     
  12. alen9788

    alen9788 Newbie

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    Hello,

    Are you interested in the our affiliate offer with 18% commission for the personalized gifts or help to manage our company's accounts of Pinterest?
     
  13. xinga

    xinga Regular Member

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    sorry, I am not. Besides, this is not the marketplace.
     
  14. wcp31

    wcp31 Junior Member

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    If you can, by all means use promoted pins, create infographic type pins pointing to your articles and products, launch 30 to 50 Keyword adgroups testing at least 5 different pins, and you can see in 1 or 2 days which style of pin will get the most repins from cold traffic. Once you get over 100 repins on a pin, you'll start to see more organic repins for at least a couple weeks. Then if you get a power account to repin your item, you'll get a lot traffic from that pin for a weeks.
     
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