So a webmaster approached me to do 3-way link exchange. I link to his new website from an article and he gives me a link on his 16yo website. The thing is...his 16yo has high authority but is not getting much traffic from Google and my site is getting a good amount from google. Is this link exchange beneficial to me? I was thinking that it would be good to improve my DA but then I began thinking what is the point of his high DA if google doesn't like his site.