Ok so i am currently part of a start-up and we have an office in NY. Now i do all the SEO work for us as well as all the networking, server administration and project management stuff. We are a small group of 5 people. So let the story begin. My name CTO: Alex Our CEO Name: Chris (made up...) Last week i was out for 2 days because i had some stuff to take care off. During this time some SEO company called Chris and setup a meeting with us for Wednesday of this week. (Chris has been trying hard to limit the stuff I'm working on cause its just so much stuff. But hey it's a startup and this is the way it's supposed to be. Gotta work hard to make it big!) He told me on Monday about this meeting and i was like "huh what's the point if I'm doing it". He then says that let's see what they have to say maybe they can take care of all the FB stuff and twitter stuff. We need FB contests and all that bullshit. I can do it all but damn i got enough shit on my plate right now with setting up all the servers, securing them, setting up the routers, contacting vendors for patches and workarounds, all while making sure development is in stable condition and is not affected. Also project management isn't as easy as it sounds. F'in annoying! So on Wednesday the guy came like 45minutes early. WTF aren't you supposed to come 5 minutes MAX earlier and never to be late? (We have not told him that i do seo and everything that he does. And i do it whole sale price... Basically what a BST would charge is what we pay.) So straight off the bat it was obvious this guy LOVED talking. I mean he LOVED it. This was the type of person that could talk all day about how great the pen you are writing with is. He was slick, he knew how to talk and he obviously was watching out for facial expressions to figure out how to continue with what we are currently talking about. He would always say something positive and always agree with you. Making him seem VERY friendly and knowledgable. He spoke like he was a freaking SEO and web design GURU. He talked about a few companies that he has ranked easily for, he even showed us some examples. Talked about how he has software that he pay's $1000's a month for and has servers that host all these and yada yada yada. He went on for about 30 minutes talking about his servers and software. Not 1 time mentioning ANY software name or what they do. At this point I'm sure he can see that I'm getting annoyed. So he goes and takes out the list of keywords that he has done "research" of and what would be the BEST keywords for us to start off. (Our site has been up for 4 months and we are already PR2 and alexa 90-100k USA, 200-300k World). I have a few pages already ranking for some tough keywords and 2 that are already in top 5) He first goes into adwords and types in the first keyword. WOW 600k worldwide. He then says look at the competition guys, look at that competition, it says HIGH, i can get this done for you within a few months! Then goes to show another keyword. WOW(I'm saying wow because of how he talked about it..) 400k worldwide, and the competition is HIGH also. He then goes on to show another 3 keywords that are just like these >300k searches and competition is high. Starts talking about how the competition is high but he is so great that he can get us in first page for all of them within a few months. At this point i stop him. I couldn't take it anymore. He was just a sales guy who knew nothing and it was obvious. So i start. I ask him first to unclick broad and click exact in adwords keyword tool that he had open for that last keyword. It automatically drops from 360k to 600. YES 600! And he can rank this within a few months..... anyways, i ask him to go to another one of the keywords and do the same. BAM under 1k searches for exact again. Interesting i say. So i ask him, whats the difference between broad and exact? He says that there isn't much difference other than for Google's own internal information and that the keywords do all get searched for by 10000's of people a month. I then ask why does Google tell me if competition is high and if this related at all to SEO and my placement on Google. He says "without a dought" that the information saying HIGH is because it is HIGH competition in SEO and that it is hard to rank for. So i give him a smirk like yea ok fuck off with this shit, and he stops talking and just looked at me. So i asked him what software does he use? His EXA CT response "The best SEO software around. Money is not a option when dealing with SEO software for my company and i put 1/2 the revenue of the company into SEO software". I say that's all great and all but what do you use? I don't care that you have the top of the line EVERYTHING i just want to know what you use and why. THIS is when it starts getting interesting. He then goes on to say that he would need to find out from his "SEO GUY"... Now WAIT, didn't he say that he was a expert in SEO? Didn't he say that he does great web design? Didn't he say he was in this business for YEARS? A person who has been doing SEO and web design for years and he doesn't even know what software he is using to rank your site? So i asked him why he called himself a expert when he has no idea what he is doing and that all he is doing is freelancing people? Now he says that he is just a representative of the company and that he is their because they asked him to show us what they can do. So i asked why would they send someone with 0 knowledge about the subject to try and sell me bullshit. HIS EXACT RESPONCE: "I'm good at talking and getting people to buy products". He then asked me how i knew what to ask him and what his reply's should have been and i told him and showed him a few of my own sites that i have up. Also showed him the keywords that i have ranked already for our startup. He just smiled. Had nothing else to say. At that point Chris said we are done and that was that. We didn't even get into FB or twitter cause it was pointless after this SEO talking bullshit. Is this how it is with SEO now? They just send sales people to basically con you into buying services? If i was a small business owner or just someone who knows nothing about SEO or stuff like that i would 100% have gotten that service with this guy just because of how he talked, and how energetic he was.. He knew NOTHING about anything that he was talking about, BUT he made is sound freaking great, and he made it sound like he was Google's worst nightmare. I dunno just had to vent.