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Is this a good time to contact businesses?

Discussion in 'Offline Marketing' started by dkdanielkli, Dec 14, 2012.

  1. dkdanielkli

    dkdanielkli Regular Member

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    Hey,
    I've gathered a list of local businesses in a variety of niches that do not have a website at the moment. I'm planning on calling them soon when I'm done working on my current project. My question is, is this a good time of the year to call them? I mean it's 10 days away for Christmas and two weeks just over two weeks away from new years.
    What do you guys think ?
     
  2. Rysoke

    Rysoke Newbie

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    I don't think it would necessarily be a bad time. You could bring up how new years is coming up, and it would be a great business new years resolution to invest in a website to build them an online presence, ha.
     
  3. tnhomestead

    tnhomestead Regular Member

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    We are doing this is the time to plan in making more money next year sales pitch right now. We are also setting up a invite affair at the local hotel, Improve websales in 2013 and beyond -- or some such title.
     
  4. wally666

    wally666 Junior Member

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    I am gearing up to make calls today and next week too. I don't have any links to info, but I've read in various places that Christmas time is a GREAT time to be calling. I always thought the opposite, but apparently it's not true at all.


    Here's to hoping these business owners are less cheap over the holidays! :drinking2
     
  5. AtlasMeh'd

    AtlasMeh'd Registered Member

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    This is a great time to build your pipleline for new year but you might hit roadblocks on securing the appointment or closing the sale. Go for it!
     
  6. DominantMarketing

    DominantMarketing Newbie

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    As mentioned already, Sell them on the idea of making the year 2013 even more successful and profitable than any year before. Offer a 'Local Business Christmas Special' on your services and you'll close them just fine. Chances are, They may even have some advertising budget left over for the year that they'd like to spend! I'm sure you'd be more than happy to get rid of that problem for them, Right?
     
  7. blackieman

    blackieman Power Member

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    This is the time they make the big money. So there is money sitting around for new ideas....
     
  8. Alinea

    Alinea Junior Member

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    Yes, but do not be too pushy. Depending on the type of business, some will be very overwhelmed at the moment and may turn away. Approach them nicely and leave some space!
     
  9. SEOtheWorld

    SEOtheWorld Newbie

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    This is the time of year businesses are reviewing performance for the year, and planning expenditures for the coming year. December/January are great times to make sure that YOU are included in their company's budget.
     
  10. LakeForest

    LakeForest Supreme Member

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    Um, ok, first off, the fiscal year doesn't coincide with the calendar year...So the things you think people are planning now, they will be planning in 3 months.

    The economic forecast for the beginning of next year is an almost guaranteed downturn, possibly leading to yet another recession.

    Business owners right now are in holiday mode. It's nice to be positive and what not, but don't get your hopes up.

    Use this time to work on something yourself and upgrade what you've already got.

    If you didn't realize, the time you were supposed to send things out happened about 4 months ago.
     
  11. Jumbo_Refill

    Jumbo_Refill Registered Member

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    Which is all the more reason they should your marketing services, right?
     
  12. likeskoolaid

    likeskoolaid Regular Member

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    Did you get a chance to make some calls? Any results, wally?
     
  13. wally666

    wally666 Junior Member

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    Hey!

    I did make some calls today actually, which is a shock because I always talk myself out of it. I made about 10 calls and I think most everybody was nice. My problem is that I am gung-ho when I start, but after just a few NO's I get discouraged and figure that I'm a loser/failure etc..

    I have to get over this, because if I don't make these calls I'll be homeless soon....I really need this to work for me! I called Chiropractors today, but not for the same reason that most other people do. I know that there is a 99% chance that a woman will answer, and women seem less likely to yell at me for annoying them at work. I know, it's stupid logic but it works for me.


    I am trying to sell online videos, and reputation management (not on the same call, I'm trying both to see what people will respond to). I had 2 different people tell me today that they "don't do any advertising" which always blows me away. In 2012 I can't believe that ANYone would still use the ole word of mouth, but I guess they do.


    If you are interested, here is the script I am using. Somewhere on BHW is a thread, which you can find by searching for this phrase in BHW "Holy crap I stink at cold calling" by user "Neodregan" (For some reason it's at the bottom of the search, but it's there. Anyway...about 20 posts down, by user "Oxonbeef" there is a link to 2 mp3 files that are pretty damn awesome, you can download them and listen to them in under an hour.


    The MP3's are by a guy named Alan Pease, and he's apparently a good salesman.


    Sorry, I'm blabbing a shitload here.


    So based on what he says in the recordings, here's what I'm saying. I just substitute my "hot buttons" when I want to call about reputation management, or video or web design or whatever I want to try out.




    Hi, how are you today? (Because nobody ever asks them) I?m hoping you can help me out for a second. This is Wally from (company name or whatever) in (City) and we (make online videos for local businesses // Do reputation for businesses // Rank local businesses..etc) and I was wondering who would be the best person to speak with about that.

    ***The idea here is that I am not the type of person to lie to gatekeepers or trick them. It's not my style and I FOR SURE have the kind of luck where I'd be screwed if I tried it.***


    If I get to someone I say...


    The reason we?re calling ____ as you may know, is that (50% of people are more likely to check out a business after seeing a video online// Insert a good stat about your niche here), and so we?d be happy to make a (free video\\Mock up site\\free easy ranking or whatever) for you so you can get an idea of what we could do for your business.


    There's some other stuff for when they object and that kind of thing, but it's all really easy. No arguing or any of that stuff. Anyway, I will be hitting it again tomorrow and aiming for 20 calls at least, and hopefully closer to 50+


    I am thinking of doing 25 calls to get video clients and 25 or so calls for businesses that have negative reviews online, but we'll see. At night I am in a great mood about how I'll call, but when it comes time to call I get stuck in my head a lot.


    I hope this wasn't boring.....I don't know anybody IRL that gives a rats ass about any of this stuff hahaha.


    W




    URL to that post:

    Code:
    http://www.blackhatworld.com/blackhat-seo/offline-marketing/297088-holy-crap-i-stink-cold-calling.html

    URL to MP3's Part I

    Code:
    [COLOR=#FFFFCC]http://www.mediafire.com/file/3yjmwmnlmzy/Alan%20Pease%20-%20How%20to%20make%20cold%20calls%20%231.mp3[/COLOR]


    URL to MP3's Part II
    Code:
    [COLOR=#FFFFCC]http://www.mediafire.com/file/lyzy2nwnykz/Alan%20Pease%20-%20How%20to%20make%20cold%20calls%20%232.mp3[/COLOR]




     
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    Last edited: Dec 20, 2012
  14. AdisLCS

    AdisLCS Power Member

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    I would like to congratulate you on actually doing something. It takes guts to pick up a phone and take action.
    Oftentimes we are our biggest obstacle. We can either get super hyped up and than completely discouraged
    and feel down if we "fail", or we are too afraid to "fail" and never even start.
    For most part this is the subconscious comfort zone and self preservation.

    What is important to understand is that every time you "fail" you are one step closer to "success".
    Do not get discouraged rather realize each experience as a learning curve and staircase.

    I may suggest to
    - segment your target audience
    - choose the right leads ! = high search value + high customer value
    - develop scripts aimed to specific segments
    - use their specific language, tech jargon, current specific industry and business challenges.
    - do not be afraid to mention competition , often times business are eager to be "better than...."
    - do not bark up the wrong tree, If you sense you must explain what internet is - you are likely to loose time and effort on penny pincher at best.
    - talk to decision makers
    - if you get a gatekeeper explain how you have a service that will improve the business and thereby the gatekeeper with be the savior. Gatekeepers are afraid to loose their job, to not get credit, or just being dicks.

    - Turn gatekeepers and contacts into coaches but don't over do it, too friendly is unprofessional. Don't waste nobody's time. Find out as much as you can about the company and decision maker before talking to them. Make sure to ! get as much info from the
    don't try convincing someone

    - Research, Research , Research BEFORE ever picking up the phone, the more you know about recent developments, business owner, mergers etc the better your chances

    And as Always - Practice - Practice - Practice - It gets only easier

    good luck and all best to you, keep up updated please
     
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  15. politico

    politico Jr. VIP Jr. VIP Premium Member

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    Nice job on actually making the calls. I hated cold calling. But here's an idea - never actually tried this myself but as I was reading the thread I thought it might be something worth a try...

    I agree with an earlier poster who said businesses right now are totally in Holiday mode and that either means checked out or completely crazy busy for most businesses (and people in general).

    Why not just start building a rapport with a holiday greeting. Send out some personalized Christmas/Holiday cards just for the hell of it. Then in the new year, try and actually make the pitch or get the meeting.

    The thought behind this is that maybe by simply being a "friendly neighbourhood business" who's just reaching out you're less threatening, and more likely to be remembered the next time you call (especially if you send it to a specific person in the business.

    Or maybe instead of just sending a card, send something free, relevant and useful to the business person along with the card. Kind of like an xmas gift, but in a business sense. Help them out and they might just feel obligated to listen to you when you call back in the new year.

    Just my thoughts.
     
  16. OfflineMaster

    OfflineMaster Registered Member

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    If you are breathing, it is a good time to call businesses. Businesses, may close for a day, owners make take vacations and not be in, the DM may be out, but even during the holidays, there is SOMEONE answering that phone that can give you a name, a time, a suggestion, tell you if they have a website or when it was redone etc. If you are NOT calling this week and next, you are putting yourself behind the curve. Why? Because there are hundreds/thousands of people (like us) that ARE calling this week, and we WILL get to the DM and we will sell our product before you have even picked up the phone.

    Now, let's get to you and cold calling! We've done this for almost a decade and while I applaud that you started somewhere (everyone has to), if you are expecting to see miracles and not be homeless, you have GOT to dial more than 20 numbers in an hour/day/week. We dial anywhere from 200-600 numbers PER Client, PER day, and our appointment setting rate varies significantly based on the quality of the list, the niche, the pitch and the follow up/confirmation. If you don't have the ability or desire, or you are unable to handle the "no's" without being discouraged, then hire someone to do it for you.
     
  17. AtlasMeh'd

    AtlasMeh'd Registered Member

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    Love this quote!

    Please send me your appt setting fees. I have my own script and leads
     
  18. OfflineMaster

    OfflineMaster Registered Member

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    Glad you like it! Please use my profile to find how to speak with us as I cannot PM. I look forward to your reply.

    The truth is, there will ALWAYS be reasons not to call, and excuses, but those are just keeping you away from money.
     
  19. dudemike

    dudemike Power Member

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    some local places prefer word of the mouth, cause they believe the quality of customers would be better
     
  20. OfflineMaster

    OfflineMaster Registered Member

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    I agree, there are countless businesses that have:

    1) not yet realized the benefits of being online
    2) have not seen a drop or lull in the word of mouth business (so they don't want online methods)
    3) no ability to cater to the influx of customers they would receive from a website.

    You can't change that, but you can put a bug in their ear about who you are for when they are ready.