Hello ..i am new to PPC advertising .. I'm a bit hesitated to do my first PPC compaign . I think i have found a good keyword that could make me a millionaire LOL. so here are the facts : The keyword is related to Fashion ( clothing ) it is a Non-english keyword .. It's among the top searched term on POPULAR ecommerce websites .. The most interesting parts : Adword Keyword tool Stats : Global Monthly Search Volume on : 1,220,000 Local Search Volume: (April ) : 1,500,000 Estimated Avg. CPC : $0.19 when i type this keyword on google search engine, there are 241,000 results ! And only 1 sponsored link on the left .. Do you think it's worth to set up a compaign ?