1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

is this a good opportunity to invest in PPC ?

Discussion in 'Adwords' started by kingtrojan, May 24, 2009.

  1. kingtrojan

    kingtrojan Junior Member

    Joined:
    Feb 28, 2008
    Messages:
    175
    Likes Received:
    167
    Occupation:
    Software Engineer
    Location:
    127.0.0.1
    Hello ..i am new to PPC advertising .. I'm a bit hesitated to do my first PPC compaign . I think i have found a good keyword that could make me a millionaire LOL. so here are the facts :

    The keyword is related to Fashion ( clothing )
    it is a Non-english keyword ..
    It's among the top searched term on POPULAR ecommerce websites ..
    The most interesting parts :
    Adword Keyword tool Stats :
    Global Monthly Search Volume on : 1,220,000
    Local Search Volume: (April ) : 1,500,000
    Estimated Avg. CPC : $0.19
    when i type this keyword on google search engine,
    there are 241,000 results ! And only 1 sponsored link on the left ..
    Do you think it's worth to set up a compaign ?

    :cool:
     
    Last edited: May 24, 2009
  2. catherine77

    catherine77 Junior Member

    Joined:
    Apr 28, 2009
    Messages:
    109
    Likes Received:
    10
    Tell me the keyword and I will try for you :)
     
  3. mystery

    mystery Regular Member

    Joined:
    Apr 10, 2007
    Messages:
    335
    Likes Received:
    24
    If I were your place I'd go for it... BUT you need to realize that the above data you provided isn't enough to determine whether or not it is a profitable keyword for you.

    There are just too many factors to consider and you need to gather your info from three-four keyword analysis and spy tools along with google's own tools, to come up with an estimate value for traffic, cost per click ....etc. to see if it's even worth it.

    Then comes your landing pages and such. Later on, you need to test and tweak.

    I don't know if one keyword is enough in your case. You said it's a non English keyword, and that when you type it on Google you found only one sponsored link to the left... but where are YOU located and where are your targeted potential customers for this keyword located? Diff google data centers.

    I'd do further in depth research before jumping in.

    .
     
    Last edited: May 24, 2009
  4. sammysilk

    sammysilk Guest

    Is it a brand name?

    Some brand names are not allowed, that could be why there is no competition.
     
    • Thanks Thanks x 1
  5. voidale

    voidale Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 29, 2008
    Messages:
    583
    Likes Received:
    176
    how do you check the CPC ;o?
     
  6. kingtrojan

    kingtrojan Junior Member

    Joined:
    Feb 28, 2008
    Messages:
    175
    Likes Received:
    167
    Occupation:
    Software Engineer
    Location:
    127.0.0.1
    Thanks for all your response !
    @mystery :
    "I don't know if one keyword is enough in your case. You said it's a non English keyword, and that when you type it on Google you found only one sponsored link to the left... but where are YOU located and where are your targeted potential customers for this keyword located? Diff google data centers. "

    I am not located in the country i am targeting ..may be that's why there's only one sponsored link ..but i think if there were many competition the cost per click on adwords wouldnt show only $0.19 !
    Anyway thanks for your advice , i will do further researching ..

    @sammysilk
    I have tried to create a new compaign on adwords and set the keyword which is a brand name in the new compaign and saved it . Google didn't restricted me on using that brand name :)

    @voidale
    You can check the PPC using this tool :
    https://adwords.google.com/select/KeywordTool