I agree with 500Leads. As someone that will spend $14k in print media alone in August, its hard to get the return you want. Now, the question you have to ask, is how much is your program and how much costs (overhead) do you have in each sale. It's not the greatest result but it may be worth it to pay $300 to make $500.
Given the audience of the print media readers, they may not be interested in a website.
Better yet, contact your local chamber of commerce and buy an add in their monthly e-newsletter. You know that the people are online and it will be much easier to get leads.
There is money in white-hat but for most of us, the profit margin has not been what we are use to in the BHW. Diversifying is great though.
In summery, don't do it unless you know where placement will be. You can always pay apx 5-7k and purchase a front page note. You will get a great response with it.