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Is there such a thing as a .05 cent cpc on Google adWords?

Discussion in 'Adwords' started by gcgipson, Feb 16, 2015.

  1. gcgipson

    gcgipson Junior Member

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    The keyword planner in Google adwords shows me that certain keywords will cost as low as .05 cents a click, but I am hearing that no one can hope to spend less than $1 cpc on Google AdWords. So which is true?
     
  2. gilmah

    gilmah Junior Member

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    The more good your QS the more drop your CPC price, I have a campaign that only pay $0.02/click (it's in a second country ads) target QS 10 and you will get a very small CPC
     
  3. peepin2me

    peepin2me Regular Member

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    This is not true. I have several campaigns at less than 25 cents per click targeting US traffic. I have 1 campaign at less than 5 cents per click targeting Indian traffic.
     
  4. LucidMarketing

    LucidMarketing Regular Member

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    What one needs to understand is that it is an auction and that prices are dictated by market forces. There's a reason insurance related keywords may cost $10 for top spot. It's because even at that cost, it's worth it. Don't think you'll pay five cents for them, even with the best QS ever, because that will never happen. You must follow the market.

    I manage many accounts in all kinds of sectors. Yes, some pay dollars per click but many others less than that. It depends on the sector. Occasionally, you do see a click cost much less than an average in that sector, say a fifth to a tenth of the average, yes sometimes even down to ten cents or less. I can show you clicks that cost just one cent in the last year (account average is 40 cents) but I don't expect all my clicks to be that low.
     
  5. luisk

    luisk Regular Member

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    LucidM... is totally right, it's good to understand that no matter how you QS is, if someone is paying $5 per click for a keyword, don't expect to pay $0.2 for the same keyword. Or at least that's my opinion. Good luck in your research OP.
     
  6. MeesStorm

    MeesStorm Registered Member

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    Some of my keywords costs $0,01 lol.
     
  7. lord1027

    lord1027 Elite Member

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    If you're using different currency, you can get clicks for much less than $0.01.
    It's all about niche and demographics. And quality score.
     
  8. sunny_clicks

    sunny_clicks Regular Member

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    What you have heard is definitely not true. As a thumb rule you can easily assume that whatever adwords shows you as the tentative bid value you can almost surely pay below it or above it based on how you optimize your campaign.

    Regards
     
  9. johnwoo

    johnwoo Power Member

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    i even have campaigns that works like charm on 0.01 CPC
    But it all depends upon if you want junk traffic and no conversions.
    I would always prefer a 2$ CPC with conversion every 50$ then zero conversions after 5000 visitors at 0.01
     
  10. giothebeast

    giothebeast Newbie

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    thats insane to hear some of you have it so low.