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Is there just no optimal keywords to target for a local business sometimes?

Discussion in 'Black Hat SEO' started by mqs1000, Feb 10, 2014.

  1. mqs1000

    mqs1000 Power Member

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    Let me give you a scenario. I live in Brooklyn, NY which is comprised of many different neighborhoods. Say there is a dentist who wants to run an SEO campaign. What keywords could I even go for? Keywords that pair dentists with "Brooklyn" get a few hundred searches for month, but Brooklyn is HUGE. It takes 2 hours to drive from one side to the other side. No one is going to go to a dentist that's an hour away.

    At the same time, if I try to target specific neighborhoods that the dentist is near, there are no searches per month. For example "Marine Park dentist" or "dentist in Marine park" or "dentist Marine Park" gets no searches per month according to Adwords keyword planner. So what's the best solution? Why does Google even show the local listings 7 pack when I search for those keywords?
     
  2. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP UnGagged Attendee

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    Hey, you could always rank him for google places, in which his business will then be listed on google maps and show up in the serps!
     
  3. tony_d

    tony_d Elite Member

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    I feel your pain, I've thought the same thing on several occasions. That said, however, it's been my experience that when the search volume numbers are low, they are rarely accurate.

    Indeed one local business site that I rank #1 has a stated monthly search of just 70, but last month I got over 300 clicks from Google.

    Also remember that a few hundred people searching for "dentist brooklyn" is still possibly quite a lot of money shopping around...
    How much does the average new client spend when they come through your dentists door? I suggest that most people, when they start to look for a dentist, do so because they have a problem - and it's often those problems that are a little expensive to fix. So, if we say 350 searches (if not more, but call it 350) spending an average of $750, that's almost $300k of spending shopping around. Still well worth while taking that #1 ranking, in my opinion.
     
  4. Pipewrench

    Pipewrench Newbie

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    Get your dentist an author and publisher page linkup with Google local.
    run a blog ON THE WEBSITE with happenings in the community with images marked up and use his author tag there.
    post a couple of local images of the business and the area using google+ in blog posts.
    Put the +1 google badge on every page to link with the publisher
    reviews and the blog will move you up locally.

    and finally markup your pages using Schema.

    all white hat and a pain but it does work after 6 months. 1/2 of the sites do not have publisher and author markup.


    From Moz :

    Finally, we have the SERP features that just don't belong to any one group. Sorry, miscellaneous features?we still love you.

    (H) Site-links (6-pack) ? 19.4% (19.9%)

    The #1 organic listing may be rewarded with expanded site-links?anywhere from one to six, depending on the site. There is a perfect correlation, at least in our data, between site-links and 7-result SERPs (i.e. if a result has site-links, it's a 7-result SERP). Google is experimenting with 10-packs of site-links, but only for domain queries (currently)

    (K) Authorship Mark-up ? 21.9% (20.9%)

    If Google can connect a resource to a Google+ entity, that result may get authorship mark-up, which adds a thumbnail of the author, his/her name, and some basic G+ stats. Also, there's apparently such a thing as "taco journalism."
    (L) Review Mark-up ? 24.0% (24.6%)

    Products, recipes, and other appropriate entities may show review data, including stars. In the Mega-SERP example, the recipe listing is also showing a thumbnail image.
    (P) Social Results

    Social results have evolved a lot in the past year or so, and the current incarnation looks a lot like authorship mark-up, but there's one big difference?these results are 100% personalized. My friend Dan is only showing up here because we're in each other's G+ circles.
     
    Last edited: Feb 10, 2014