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is there any tool/way to measure relevancy for a website?

Discussion in 'White Hat SEO' started by MrValdemar, Mar 29, 2017.

  1. MrValdemar

    MrValdemar Newbie

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    lets say you want to measure the relevancy of a website for a specific Kw, how do you go about it? if I want to measure the relevancy of locomotion.com for the KW "climate change" is there any tool or way to do it? (terrible hypothetical example but hopefully you get my point)
     
  2. MrValdemar

    MrValdemar Newbie

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    I was hoping this would be an easy question to answer... so I gather theres not such tool?
     
  3. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    The equation you are looking for is TF/IDF https://en.wikipedia.org/wiki/Tf–idf

    The TF part is "term frequency" and is akin to match counts and keyword density in its many implementations.

    The problem is the IDF part can only be calculated accurately by Google. So you can't calculate the relevance score Google would be using without having Google's collection of documents. But you can compare your match counts and keyword densities to your competitors as a relative indicator. The general rule of thumb is whoever says it more is more relevant. This is why to this day Google still penalizes keyword stuffing manually. Yes it still works. There are some modern catches though. Not all matches are equal. There are different match types, there are different zones on the page where matches are counted differently. You also don't want to scare away your visitors or incur a manual penalty for blatantly exploiting this.

    upload_2017-3-30_8-26-16.png

    The domain you cite as an example redirect to sonypictures.com ... so its relevance is basically 0 for "climate change". Was that a mistake?
     
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  4. MrValdemar

    MrValdemar Newbie

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    it was a stupid example plucked out of thin air
    I was thinking more about relevance for an entire website, not for individual pages, is there any way to calculate this from an user POV? for instance BBC has a pretty strong sports section, but if I had a website entirely dedicated to football, and over time it gained some authority, I think it'd possible to beat the BBC based exclusively on relevancy

    what I need is to measure this relevancy before I embark on a hand to hand combat against some juggernaut
     
  5. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Only pages have relevance... just the way document search works
     
  6. MrValdemar

    MrValdemar Newbie

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    you know a lot more than I do, but Id respectfully disagree, don't you think if two websites go toe to toe for a competitive word, one topical and the other not but with a very good article, most times the topical one will beat the other, even if the other has a better article?

    if a website that its about entertainment and most of its pages are about movies, one day decides to talk about SEO and they make a great article, that page won't outrank any decent sized SEO websites. I mean perhaps it could happen once, but if they write 5 articles they will mostly be outranked by SEO sites with relevant content

    thats my perception anyway, dont know if by your response you meant other thing
     
  7. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I'm sometimes wrong. The TF/IDF, the PageRank patents, and assertions made by Google staff is that it is all page based. Google has disavowed the concepts like domain authority fairly recently too.

    I'm not saying your wrong, just that in the absence of some compelling evidence the contrary seems a little more probable. Do you think there might be something we could look for in my data or other data that might test the theory? I'd be happy to help if it isn't too time intensive.
     
  8. MrValdemar

    MrValdemar Newbie

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    cannot give you precise examples, your approach is far more scientific, and therefore, correct than mine, but without being able to prove it, in my empirical experience (that I havent documented), if you have a general health website and a few articles about dentistry, you'll be against it if you're competing against dentistry websites for a dentistry related KW.

    That has been my experience in the past, and I had to create a lot of articles about dentistry to try to outrank pure dentistry websites. Granted, there plays a big part that those dentistry sites have dentistry related links, while I have mostly health links, but still makes sense that google would prioritise a niche specific website that treats a subtopic more in depth than a rather more general website IMO.

    Theres a lot of secondary signals that come into play too, like the users experience. If a visitor goes into a dentistry site looking for dentistry information, and finds a lot of related content to what he or she was looking for, their dwelling time in the dentistry site would be longer than if he goes into a general website that only has that page about dentistry.

    QUESTION: Right now I have to rank a KW about a dermatology related disease and in my website theres almost no information about skin problems or dermatology in general. I'm competing against dermatologists and quite focused dermatology websites, do you think just with a great article, and good linkbuilding, I can outrank all those dermatology sites?

    my gut feeling and experience tells me no
     
  9. Honey Bunny SEO

    Honey Bunny SEO Registered Member

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    You can use Majectics Topical trust flow metrics. To quickly check all site's ranking keywords you can use Serp Stat
     
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  10. AviDeo

    AviDeo Newbie

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    Trust flow won't check site's relevacy to a specific keyword. The way I see it, is that you would have to fully check your hypothetical site's keywords (just the ones that it ranks for in top 100, as there's no point resarching deeper than that).
    You can use various tools to do that, export the site's keywords and do the manual search:
    [​IMG]
    Filter results and you'll easily find what you're looking for.
     
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  11. MrValdemar

    MrValdemar Newbie

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    that seems to be the best solution, can I ask you what tool are you using in the screen capture you posted?
     
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  12. aidenhera

    aidenhera Elite Member

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    tf-idf is the reason why multi niche site suck
     
  13. AviDeo

    AviDeo Newbie

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    SERP-Stat. These guys promoting heavily on Western market lately, and giving free trials. Go and ask for trial period here, might work https://www.reddit.com/r/SEO/comments/61u74p/ahref_vs_serpstat_vs_majestic/
     
    Last edited: Mar 31, 2017
  14. darulez

    darulez Jr. VIP Jr. VIP

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    would you agree, that this "formular" is also different on a niche or sub niche base?
     
  15. darulez

    darulez Jr. VIP Jr. VIP

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    agree.
     
  16. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I think TF/IDF is likely calculated the same, but weighted differently with other factors. It is what they hinted rank brain is doing. But I don't have any proof of that. Just a hunch.
     
  17. darulez

    darulez Jr. VIP Jr. VIP

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    hunch is enough ;)