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Is the Yoast plug-in enough for website optimization?

Discussion in 'Black Hat SEO' started by mqs1000, Aug 3, 2014.

  1. mqs1000

    mqs1000 Power Member

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    Link building and external factors aside, basically all I've been doing to optimize my websites are the following:

    I download the Yoast Wordpress plug-in which allows me to:
    -Set the titles on each page (I add the keywords in there)
    -Set the meta description and keep the meta description 155 characters or less
    -Add XML sitemap

    Some other things I do are
    -Try to get the keyword in the URL of the page
    -Add images with alt tags containing the keyword
    -Make sure there is at least 300 words of unique content on the pages I'm trying to optimize
    -Add at least 1-2 articles per week to the blog. Half of them are unique, half are copied from news websites with the source at the bottom
    -Make sure the keyword is found a few times in the content, and highlight it using header tags (h1, h2, h3, and then bold, italic, underline)
    -Make sure the website speed is fast by using a plug-in called W3 Cache, using as little plug-ins as possible, making sure all CSS and Javascript is in an external file and not in-line, not overloading the page with images or large files
    -Add a robots.txt file
    -Set up Google Analytics & Google Webmaster tools (not sure if this contributes, but can't hurt, and I'm not doing anything black hat really so Webmaster tools won't be risky)


    Few Questions
    -Is the above list enough? Am I missing anything?
    -Do I need to buy the full version of Yoast?
    -Do meta keyword tags matter at all? I've read that they don't.
    -I've read that adding a privacy policy page helps - is that true?
    -Will optimizing the website for some LOCAL SEO keywords as well have any conflict with optimizing it for organic SEO? I show up in the local 7 pack for certain keywords and organically for others.
     
  2. mqs1000

    mqs1000 Power Member

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    Anyone help please?
     
  3. wizard04

    wizard04 Elite Member

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    1. I don't know. This are thing that doesn't necessary have to matter ( like you never seen an article with title less then 10 character that ranks in top 3 )

    2. You don't need to buy the full version, it will not make your site more optimize ( remember over-optimization is bad ).

    3. They don't matter, but they don't hurt ( but I suggest you don't waist your time on them )

    4. Not just privacy policy, about us, contact us, ...they are a must, especially if you have adsense and selling stuff on your site.

    5. I don't know!
     
  4. SEO Power

    SEO Power Elite Member

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    1. Yes, it's enough.
    2. No, it's optional.
    3. Meta keyword tags are pretty much useless.
    4. It helps with trust, so add one.
    5. As long as you aren't optimizing one page for both local and organic keywords, it's ok.

    One more thing, stop bolding, italicizing, and underlining your keyword and don't include it in more than one or two header tags. Doing so will lead to over-optimisation and they are no longer necessary since Google's algorithm has improved vastly in terms of identifying the topic of any given article.