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Is the process of keyword research for PPC similar to SEO?

Discussion in 'Adwords' started by lmaestro, Jun 2, 2012.

  1. lmaestro

    lmaestro Power Member

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    Look at how many exact searches per month etc?

    How to judge competition? By looking at how many advertisers there are on the search page?

    How do you know much an advertiser is bidding for that keyword? Spyfu?
     
  2. submit

    submit Junior Member

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    No. Organic you care about the strength of the competition websites. Ppc it is the cost of the keyword, then how it converts. Cost per conversion is key because you can rank for any keyword just pay for it. Adwords gives you suggested bids.