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Is the niche really that important?

Discussion in 'Instagram' started by SupremeBeing, Mar 23, 2016.

  1. SupremeBeing

    SupremeBeing Regular Member

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    So I started a Instagram account some weeks ago and it has now about 2,4k followers. While almost every Instagram profile targets one specific niche, I post pictures that are extraordinary and with a high quality. Now I'm wondering, if this "mixed" profile will be more successful, because the different pictures and subjects address more people, because one likes this pic and the other likes this, etc. Or it won't this be successful because I may upload some pictures that won't address the interests of some people.. I couldn't find a real answer yet. It's more like a Tumblr blog on Instagram, with awesome pictures and the main aspect is, that I have very very much high-quality pictures that will fit and I can post. It's also pretty fun. What are your thoughts?:rolleyes:
     
  2. laowai

    laowai Power Member

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    What you should do is to think how you will monetize your account unless its your hobby and that will answer to your question whether or not its good idea.
     
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  3. loedown

    loedown Jr. VIP Jr. VIP

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    If it's a mix of people you can sell shout outs
     
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  4. Jaymien

    Jaymien Regular Member

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    I suppose it will have inferior monetization possibilities since you're not targeting your followers.

    Likewise for shoutouts, people will favor purchasing from a user with targeted followers of a related niche than going "Russian roulette" style.

    Nevertheless, good luck with your project.

    Best Regards,
    Jaymien.
     
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  5. SocialPusher

    SocialPusher Jr. VIP Jr. VIP Premium Member

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    People target niches because it's easier to sell specifit products to people already liking same topic information :) But any big pool of people can be monetized so good luck :)
     
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  6. SupremeBeing

    SupremeBeing Regular Member

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    thanks for your answers guys! I will focus on a specific niche, but will continue to post the high quality and extraordinary pictures in "tumblr-style". Let's see how it works! Greets :)
     
  7. Justkulboi

    Justkulboi Regular Member

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    Why not? Traffic is all that matters(as long as it is targeted). Continue doing what you're doing and find a way to monetize with any method you know.
     
  8. artemis42

    artemis42 Regular Member

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    Alright, I'll make it really simple to understand. I learnt this the hard way. Let's say I have a page/handle with lots of followers, and I post pictures about everything, from travel, food, drinks, video games, fitness to stuff like acne treatment, girls, celebrities, cartoons. Everything under one handle. That's what you say you are doing basically. Now let's say I decide to monetize my account. I find a crazy product that I want to promote. Let's say I have 4mn followers. Now, if I promote a product like sports shoes, my conversion won't be as great as other pages dedicated solely to sports simply because there could be 2.5mn people who followed me for sports, or 150.
    When you diversify to a great extent, you are diluting the concentration of one group. You're going for easy numbers over interested numbers. I'd take 200 people who are into the product type I'm selling rather than 1mn out of which only 20 are interested. Another example would be if you're promoting fitness products. Why would I trust you, a handle that is also talking about cartoons, video games and travel stuff rather than trusting a page that does purely fitness stuff.

    TL;DR Yes. Niche is always more important. It may not grow to be as huge as a diverse page, but it gives results and is generally full of interested people.
     
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