Is the need for UNIQUE CONTENT a myth? Lately i'm really wondering because i'm ranking on page 1 with no backlinks with all blatently ripped content. In fact its not even illegal or blackhat. I asked them if i could copy and they said fine. All i did was change the title tag and h1 tag, and i'm on page 1 of Google. I've heard other people say its only necessary to change the first paragraph. So question is, if you have relatively small articles - with like 500 - 900 words, I wonder if striving for "uniqueness" is actually an over-rated goal? Perhaps a lot less important than backlinks and anchor text? ? ? ? Thanks!