Is the demographic info on SimilarWeb accurate?

pitbully

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I'm analyzing a few would-be competitors and trying to get a clear picture of their target demographic. Is the audience demographic information displayed for free on SimilarWeb accurate?
 
It can't be 100% accurate, you can take it as insight & do further analysis if required.
 
It can't be 100% accurate, you can take it as insight & do further analysis if required.
It doesn't need to be 100% accurate, but it needs to good enough to get an accurate overall picture.

How can you do further analysis on a website's audience demographics? I was trying to figure out how this would be determined with fairly high accuracy.
 
Does SimilarWeb publish the sources of their information?

At the very least, do they at least describe the process in which they get their info?

You might want to start with the answers above and work your way from there.
 
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