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Is siloing a site like ad groups in PPC?

Discussion in 'Black Hat SEO' started by karma05, Mar 24, 2017.

  1. karma05

    karma05 Regular Member

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    Is it for the same reasons? Like relevancy?
     
  2. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    I'm not a PPC expert, but I believe that silo your ad groups helps with your overall quality score because of the ad groups CTR and relevant landing pages.

    For SEO, here is how and why I silo. Let's say the keyword is... internet. Let's say example.com is a tech review site.

    example.com/internet/
    example.com/internet/providers/
    example.com/internet/providers/cox/
    example.com/internet/providers/cox/packages-and-prices/
    example.com/internet/providers/cox/packages-and-prices/internet-speed-1/
    example.com/internet/providers/cox/packages-and-prices/internet-speed-2/
    example.com/internet/providers/cox/packages-and-prices/internet-speed-3/
    example.com/internet/providers/cox/equipment/
    example.com/internet/providers/cox/equipment/routers/
    example.com/internet/providers/cox/equipment/modems/
    example.com/internet/providers/cox/equipment/networking-cables/
    example.com/internet/providers/cox/customer-service/
    example.com/internet/providers/cox/customer-service/tech-support
    example.com/internet/providers/cox/customer-service/billing
    example.com/internet/providers/cox/customer-service/new-orders

    example.com/internet/providers/cox/faq
    example.com/internet/providers/cox/faq/question-1
    example.com/internet/providers/cox/faq/question-2
    example.com/internet/providers/cox/faq/question-3
    example.com/internet/providers/cox/faq/question-4
    example.com/internet/providers/cox/faq/question-5

    The tip of the content silo would be /internet. /internet might have many other content topics/keywords other than "providers" (maybe types of providers like DSL, Satellite, Cable, and etc).

    Imagine /internet/providers/ has many other internet providers like Comcast and Time Warner... but we're using Cox as the example.

    example.com/internet/providers/cox/ would have navigation to all the bolded and underlined URLs, as well as contextual content with internal links to relevant silo'd pages.

    Why does this work? It displays a high level of expertise about the subject/keyword you are targeting. If you were targeting internet reviews, or reviews of specific internet providers... it would highly support your case for being a trustworthy expert on that subject matter if you have many pages covering all of the nuanced details of what you're writing about.

    It is good for proving your expertise/authority, but I also believe the relevancy of each pages' term frequency tends to flow through a site in a similar fashion to PR/link juice.

    Furthermore, using a content silo helps you cast a much wider net for keywords. Think about trying to fit all of that content on one page... your optimization would be spread very thin. With a content silo, you can now leverage on page signals including title tag, h1, url, and etc for multiple long tail keywords across all those different pages in your silo.

    In my opinion, if you're not using content silos in 2017 you are missing out. You can rank for low competition, or even medium competition, keywords with zero links all because you've done good content. Toss in some high authority editorial links and good technical SEO (mobile friendly, site speed and crawl budget), then you will surely dominate.
     
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  3. darulez

    darulez Jr. VIP Jr. VIP

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    I am tweaking an old site into "silo",which was former a WP blog. you know. tags, author, category, pagination. all this shit.

    traffic improved 100% after 8 weeks!

    I just done use those long urls with irrelevant keywords in them.

    still have to roll this "fred feuerstein" update onto all my other domains.

    WP is a PITA to keep away bleeding juice toevery non relevant page there is...
     
  4. karma05

    karma05 Regular Member

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    So you don't use categories with Wordpress anymore? What have you replaced it with?