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Is PPC a good way to start IM marketing?

Discussion in 'General PPC Discussion' started by gilder, Feb 18, 2013.

  1. gilder

    gilder Regular Member

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    I have heard about people using PPC to push affiliate links as their way of getting in the door. How hard is it to get started in ppc?
     
  2. azguru

    azguru Elite Member

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    You can lose a lot of money fast.

    I would suggest starting with SEO or Social Media marketing.
     
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  3. gilder

    gilder Regular Member

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    Yea thats what I was worried about lol I figured Id try something cheaper while I read up more about PPC
     
  4. pnvhq

    pnvhq Junior Member

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    This. I'd especially want to focus on making a landing page that converts well before I even thought of PPC. Don't assume you can start off the bat and people are just going to fall in love with what you have to say. Slowly working on your SEO will not only pay long-term dividends, it'll give you the chance to iron out any kinks in your site design that might make it less successful once someone actually reaches it.
     
  5. therage

    therage Senior Member

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    SEO is not cheaper than PPC. SEO is only to be used alongside PPC effectively. The problem with poor conversions lies in sales copy, so OP you should read up on sales copy then try testing it with seo, ppc, and social media.
     
  6. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP

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    Learn the basics first which is Keyword Research. If you know that then you pretty much conquer most of the SEO and PPC stuff. You can go ahead with PPC but I won't recommend as there are lots of basic concepts you should learn before jumping in. So do SEO first and try getting free traffic, convert the free traffic in money. Then speed the process through PPC.
     
  7. gilder

    gilder Regular Member

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    thanks for all the responses everyone! im trying to learn as much as possible before I get too deep into anything
     
  8. Casey101

    Casey101 Junior Member Premium Member

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    I agree. PPC is like a rabbit hole. It is easy to burn through a lot of money quick. You can make money with it once you get used to it, but you'll need to set aside a few thousand dollars as "education money" to use while learning that you are ok with losing. Like the others said, SEO is cheaper, but probably won't make you as much. If you have more time than money, I'd go with SEO.
     
  9. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    If you have the money go for it. Im jumping into media buys now. Wish I would have when I started 3 years ago. You will lose at first probably but once you know what your doing it is the quickest way to big cash...and thats why we are all here no?
     
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  10. calebmann

    calebmann Power Member Premium Member

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    You dont want to start out having to spend to much money. PPC you will lose everything since you dont know what your doing. Ranking websites is easy if you just read the forum and come up with a plan. TAKE ACTION though. You can always try picking up change with easy methods, but the big money is in the SEO and marketing.
     
  11. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    I would disagree I would say the big money is in PPC/media buys. SEO is too much of a crapshoot nowadays and takes too long and is def not free especially if you want to rank for anything lucrative. PPC/media buys is instant traffic...build a list this way your immune to any f'in update. You could lose your shirt though just sayin.
     
  12. watley

    watley Power Member

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    In my mind, you really should start with SEO. Once you have a couple months of IM knowledge, moving on to PPC is fine. However, putting an IM inept guy at the wheel of a PPC car is pretty dangerous, which is why I think some sort of background in Internet Marketing is a good idea before moving on to PPC.
     
  13. azguru

    azguru Elite Member

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    SEO is cheaper than PPC.

    You can do SEO for free if you wanted to.
    You always need money for PPC.
     
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  14. ContentLockPro

    ContentLockPro Power Member Premium Member

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    Have you looked at CPA marketing. That way if you can get traffic to your site you can make money from your clients completing an offer.
     
  15. DFernandezCDS

    DFernandezCDS Junior Member Premium Member

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    SEO is always your best bet is how I feel.
     
  16. shadowwalker

    shadowwalker Newbie

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    You need to focus on keyword research for sure and if you advertise on google do things to keep your quality score high so you will get better rates.
     
  17. Richard1990

    Richard1990 Newbie

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    PPC is the most crucial part of SEO.I think ppc is the helpful and effective strategy for IM marketing.
     
  18. wwesley

    wwesley Junior Member

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    your question fundamentally is how difficult ppc can get... well it is difficult because you have to learn and get good at quite a few variables. that being said, once you conquer these barrier to entries, you should be fine.

    i think suggesting SEO is too premature as an alternative solution because we will need to know what your goals are.
     
  19. S E O

    S E O Power Member

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    Exactly in the starting i would recommend you to research about ppc why because many people here lost there money in that stream in the starting if you hit a jackpot in the ending then it would be great but hitting that jackpot is some what difficult to get it.
    so better you search make sure what your plan is about and get a good output.
    Going with other streams would be best option compared to starting with PPC.
     
  20. Micoli

    Micoli Jr. VIP Jr. VIP Premium Member

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    No! I would advise you to go with PPC a lil bit later.
    First of all optimize your site's pages; don't be afraid to invest in this. After this you could find someone for off-page SEO, create and manage an email campaign. After this, create 1 or more landing pages for your targeted visitors and at the end you can spend some money for PPC.