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Is no. of comments / no. of likes an important metric when choosing influencers?

Discussion in 'Instagram' started by wwa2b, May 11, 2017.

  1. wwa2b

    wwa2b Regular Member

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    Hi,

    I'm looking at influencers and some have 2-3 comments for 1000 likes.
    Could that be a sign that the likes are fake?

    Thanks
     
  2. alexinstaplus

    alexinstaplus Newbie

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    Yes, it should raise some red flags. It means they have low followers engagement, so their followers base either bots or just business accounts, like online shops, etc. By the way, you can check who likes each post and make your own conclusions about followers base.
    Normally engagement rate should be about 10-20%, this means your influencer has a healthy followers base.
    Hope this helped :)
     
  3. mak3r

    mak3r Jr. VIP Jr. VIP

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    Even if their accs are real, having that bad of engagement stats is unacceptable, because their audience probably doesn't trust them anyway.. I would not recommend working with them
     
  4. crashover

    crashover Regular Member

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    Good engagement rate nowdays with new instagram changes, is considered between 3% and 6% . IF you find someone with 10% -20% engagement rate they will charge you thousands and thousands $$$$ as is considered a very very high engagement.
     
  5. wwa2b

    wwa2b Regular Member

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    Yes I'll check the likers.
    BTW I've never seen a 20% engagement rate in fashion or lifestyle blogging
     
  6. wwa2b

    wwa2b Regular Member

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    Oh, how can I check who likes each post ? (from my desktop)
     
  7. kittrcz

    kittrcz Newbie

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    Yes this is one of the key metrics in identifying worthy influencers.

    I'm using method which uses following:

    # I take X number of posts from the influencers. And follow this process:
    # For each I get engagement as (Likes + Comments) / Total number of followers
    # I sum all results from X posts and divide them by X to get average influence

    Usually good influence starts with 3 and more.

    Note: You can google this keyword: Instagram Influence Calculator site:munndy.com they have Influence calculator describing and using this method. (I can't post links yet)
     
  8. Thibault

    Thibault Newbie

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    I think comments and likes can't be added together.

    To me, the best way to know if an influencer has a great & engaging community is to compare
    - number of non-generic comments (ie. exclude "nice", "cool", etc.)
    - number of followers

    I personally use a friend's account as reference since I know it's 100% legit and he always gets 200+ legits comments with 50k followers.
     
  9. kittrcz

    kittrcz Newbie

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    I agree that mixing them together might seems odd, but it helps for determining initial (ballpark) engagement. I agree that some of the comments are generic and might be stripped out, but in some cases it can take a lot of time. I think that is sufficient, to establish the influence based on my method mentioned earlier and if you see good number and need to do decision, you should dig more.

    BTW do you know about any tool which would remove generic comments from the calculation or it is manual process?
     
  10. Thibault

    Thibault Newbie

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    No, I don't know any, and have been looking for one for a long time!
    More generally I would love to have a tool that would give me metrics around 'real engagement' of a profile, trying to remove noise created by bots. I might try to code something this summer if I have time.
     
  11. ladyboyboom69

    ladyboyboom69 Regular Member

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  12. colorme

    colorme Senior Member

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    That is extremely low.
    10K accounts should get 20+ comments and 600+ likes.
    20K accounts about 30+ comments and 1K+ likes.
    50K accounts about 40-50 comments and 2K+ likes
    100K accounts about 40-60 comments and 3K+ likes

    Anyone getting 100+ comments, make sure to check each commenter's account personally. Unless they have 500K+ followers, that is extremely high and could mean they are in an engagement group (not really true/organic comments) or bought comments from a comment server.

    Also, the number one point to take a look at is the images. Are they HQ and engaging? If they are crappy, most likely the likes and comments are fake.

    Now, real influencers will not take shit for payment. And by that I mean, referral commission, or free ($200 or less cost for product) for posting. Real influencers know their value and will demand product + $200+ cash to post.
    A good 15K account will ask product plus $200 (if female influencer) or $300 (if male influencer).
    25K account product plus $300 (female), $500 (male)
    50K account product plus $500 (female), $700 (male)
    100K+ account product plus $750-$1,000 (female), $1,000+ (male)

    Don't get upset about influencers that will not post for you and tell you "it doesn't fit my feed" or something like that. Those are the true gems. Don't piss them off, as they have a long memory and will never, ever, work with you if you upset them. And they all talk amongst themselves, so they will tell other good influencers what type of brand/product you have and how you treated them. You can always come back later with another product, and or more money.

    So, if they are willing to take $50 or $100, or just a free product, when the product costs less than $200; beware. It's most likely crappy/fake engagement. Remember how much shout accounts charge...$10-$100. Do you want your product on a shout account? I don't think so!
     
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  13. kpetar

    kpetar Newbie

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    Skip it - it's boted account.
     
  14. manabout

    manabout Newbie

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    I get more than that on my 2.4K travel niche account. Anything I can do to monetize it at this point or just keep growing it? Thanks
     
  15. wwa2b

    wwa2b Regular Member

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    The items I will be offering are worth about $600, and they are custom made for the influencer, not generic stuff.
    Of course I expect a lot of them will refuse, simply because I imagine a lot of those fashion bloggers are a couple business (the guy behind the camera). So even though the girl might be interested a unique piece of jewelry, the guy wants cash.
    My angle is that I will be offering something totally unique. But if that's not enough for the influencer and she wants the item + cash, then I won't take that risk, because once you take away all the followers that aren't my target (the bots, the underage fans and the male stalkers), what is that 50K audience and 2K likes really worth in terms of ROI? Probably not that much.
    The big question for me: will offering a custom piece of jewelry to a 50K blogger who gets 2K likes have a better ROI than buying shoutouts on very large quotes pages.
    My stuff is very text-inspired, so I think it would go well on love/life quote boards where I might find many potential customers for way cheaper, with a lot less risk, time and work involved.
    I'll try both anyway, but even just sending an offer to these influencers will take time and work since it will include a personalized sketch.
     
    Last edited: May 12, 2017
  16. colorme

    colorme Senior Member

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    Shouts suck. Believe me, you won't see Nike, Adidas, Gucci, Levi's etc., doing shouts.

    Don't just look at it as ROI within a day, week, month or even quarter. If your items are fashionable and high quality, the good influencers will post about it many times. Why? Because they like it, and it fits with their many outfits/style. So, think of the many times your item will be posted, where you only paid once for it. Other influencers will even blog about it when they post an outfit, etc. So that's the cherry on top.

    So, make sure that your Instagram handle (where the influencers will be tagging) is great looking, and has clear and an easy way to go directly to your shop. Also, do regram the influencers best photos of your item. Make sure you're on top of your Instagram feed and like and comment every time that the influencers tag you. They like it and appreciate it, and shows that you care and are on top of your shit.
     
  17. wwa2b

    wwa2b Regular Member

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    Great advice thanks.
    Yes that's the main reason I want to offer pieces to influencers. They change outfits every day, but they keep on wearing their favorite jewelry, it's more personal.
    Will definitely regram pics of them wearing something of mine.

    However it's not easy to find lots of small/medium influencers. The websites I've tested don't seem to have many influencers in their directories.
     
  18. colorme

    colorme Senior Member

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    Unless you got $5,000+ a month on influencer analytics, it's best to do it the old fashioned way. That is to look on Instagram at large posts hashtags that fit your jewelry. Then, write down a few bloggers you see there, check into their posts and try to find other bloggers that fit what you want. Finally, check their blogs and see if what they write is on point with what you want. You may find some influencers writing negatively about others and that's something you want to stay away from.
    It takes time, but is sometimes a better goldmine, then just letting an influencer analytics program do the work for you. You'll miss a lot of fine influencers that way.
     
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