I finally finished the new site for my work. Now I get to start on SEO. But, as I begin my keyword research I realize that there are no high search volume keywords that I could optimize for, being a Texas based rehabilitation center. Most anything including Texas, Dallas, San Antonio, Houston, or any other targeted keywords that I need to use in order to target my audience gets 0 - 10 searches a day and look quite difficult through the lens of Market Samurai. That being said, considering that each lead is worth $12,500 to my business, you'd think the SEO would be worth it. But I will have to optimize for no less than ten or fifteen keywords to get a real spike in exposure through the search engines. What say you? What would you do in this situation? Say fuck the lemons and bail, or just go for it, regardless of how daunting of a task it will be?