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Is my conversion rate bad?

Discussion in 'Black Hat SEO' started by frankstan, Oct 30, 2014.

  1. frankstan

    frankstan Regular Member

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    I have a 3 month old silo structure Amazon niche site,according to Clicky Analytics (2014/10/01 to 2014/10/29)

    The website has 2,746 visitors

    Average time per visit 33s

    Bounce rate 91%

    According to Amazon report (2014/10/01 to 2014/10/29)

    The website sent 2150 clicks to Amazon
    The website sent 1179 unique visitors to Amazon
    52 item ordered
    Conversion rate is 2.42%

    So
    1. The bounce rate is very high, I bought rewritten articles on Iwriter, and I'm using a silo theme, what can I do to reduce the bounce rate?
    2.Only less than 50% visitors went to Amazon, I added links in image, text, buy now button and table. So what shall I do to increase this number?
    3.
    Conversion rate is 2.42%, is it too low?
    thanks everyone.
     
  2. sashablack

    sashablack Elite Member

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    What about a video? or some type of incentive? If all you are doing is sending them to some article with a buy now button its definitely not enough.

    -Sasha
     
  3. domainmadness

    domainmadness Senior Member

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    You shouldn't care about your Bounce Rate (at least conversion wise) since it looks like you are getting a lot of 'bounces' from clicks to Amazon. Your CTR (click trough rate) is very good.

    For the actual conversion rate I can't comment too much since I'm not Amazon affiliate, but close to 5% conversion from unique visitors looks pretty good.
     
  4. I-marketer

    I-marketer Regular Member

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    Are you paing for those visitors or are they coming from organic search? If they are free, I wouldn't be much concerned.