1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Is my CDN hurting my SEO?

Discussion in 'White Hat SEO' started by Traste, Oct 12, 2012.

  1. Traste

    Traste Regular Member

    Joined:
    Dec 18, 2011
    Messages:
    304
    Likes Received:
    22
    Hi,

    I'm working on a site and noticed something weird. I think visits started dropping after I installed a Wordpress plugin (W3 Total Cache) and activated the CDN option with MaxCDN. Files are being served the right way, no complaints so far.

    But... I noticed a 10% (give or take) visits decrease issue since the plugin was activated (red arrow):

    wordpress-maxcdn.jpg

    Do you think loading static files from a different server/country could be hurting my rankings?

    Thanks
     
  2. roamer

    roamer Power Member

    Joined:
    Dec 2, 2008
    Messages:
    500
    Likes Received:
    479
    Occupation:
    Gfx designer, vfx and mgfx
    Location:
    plɹoʍ ǝɥʇ punoɹɐ ƃuıɯɐoɹ
    Could be due to google having a hiccup over the change. If things go back to normal it shouldn't be an issue.

    Although things don't always work the way they should, but keeping an eye on traffic is a good idea.
     
  3. robotluv

    robotluv Junior Member

    Joined:
    Aug 3, 2010
    Messages:
    100
    Likes Received:
    28
    I recommend drilling down into *exactly* what type of visits are decreasing.

    For example, run a report on search query terms and compare to before and after the drop, see which keywords are being hit, if any at all.

    Or, alternatively, it could be referral or direct traffic that's taking a hit.

    It's best to needle exactly what comprises of that 10%.
     
  4. Scripteen

    Scripteen Elite Member

    Joined:
    Sep 19, 2009
    Messages:
    1,811
    Likes Received:
    1,918
    Home Page:
    If the CDN is what is affecting the loss of traffic then the damage will be much more than just 10%.
     
  5. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    May 20, 2010
    Messages:
    1,774
    Likes Received:
    1,731
    Occupation:
    BHW - CEO of Webhosting Company
    Location:
    BWH from France
    Home Page:
    CDN can cause a duplicated content issue according on how it is deployed.
     
  6. the_demon

    the_demon Jr. Executive VIP

    Joined:
    Nov 23, 2008
    Messages:
    3,177
    Likes Received:
    1,563
    Occupation:
    Search Engine Marketing
    Location:
    The Internet
    It's unlikely the cause is from using a CDN. If anything a CDN should improve your site load time which is a ranking time. So really you should be seeing minor positive change as opposed to any negative change.
     
  7. Traste

    Traste Regular Member

    Joined:
    Dec 18, 2011
    Messages:
    304
    Likes Received:
    22
    Thanks guys. I'm working on it. I need to find out what the main cause is :-/
     
  8. OldLord

    OldLord Regular Member Premium Member

    Joined:
    Oct 27, 2011
    Messages:
    414
    Likes Received:
    32
    Most likely from what you say it would be down to Google getting spooked at you making a change. But as others have said, it worth checking what type of traffic, from which sources, is disappearing. If most of your lost traffic is from a specific source then you might have your explanation for why things have gone downhill. I can't see that it's the change itself that has damaged your ranking.