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Is my background killing my CTR?

Discussion in 'Black Hat SEO' started by tony20, Jan 27, 2014.

  1. tony20

    tony20 Power Member

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    Hey guys

    I have quite a cool theme that I had modified to suit my needs. Its a wordpress theme and I have an image based site. The images also have text so its safe for adsense terms.

    Anyway, the background is black and the secondary background (where the logo is, the area outside of the content table/box) is also a dark shade with a pattern.

    Now I have my two adsense ads above the fold. One in right hand side bar 300X250 (image and text ad) and the other is above the title of the image/post and is also in my category pages (high traffic). This is a text ad and is 728x90 banner. This is the most successful banner in terms of clicks but lower cpc.

    My ads are red title with white text and white url and the background is black. So the ads (I think) match my sites colours and blend in pretty well.

    My average CTR for this month is a total shit 0.38%!! I hear guys getting 1% - 3% with image sites!

    So my question is. Is the black background killing my CTR?? I mean, has anyone experimented using black and white backgrounds? Do white backgrounds give better click through results?

    thank you
     
  2. normanbates1

    normanbates1 Registered Member

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    Not being rude but the best way to work that out is to test yourself.
     
  3. ezines

    ezines Power Member

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    I would say... test, test, test and test with different backgrounds and allow each background to run for a period of time.
     
  4. tony20

    tony20 Power Member

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    Yeah I know, I'm going to do my own test with the background anyway just wanted some insight. To see if people have seen a positive change when changing background.

    It'll be pain to change as i'll have to change my logo too lol Its got white in it.
     
  5. tony20

    tony20 Power Member

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    anyone else have any thoughts??
     
  6. JustUs

    JustUs Power Member

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  7. tony20

    tony20 Power Member

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    wtf?? lol

    I was asking if a black background impacts CTR to adsense ads, and you give me likes to the importance of colour? the mind boggles.

    I want people to click ads mate, not spend money with me..
     
  8. IMSEO

    IMSEO Registered Member

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    It's the same concept. The colour of the background impacts their next action.
     
  9. fxphil

    fxphil Senior Member

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    It has everything to do with it. The color of the AD text vs background color of AD vs Background color website.

    Certain colors build trust and trust frees people's decision making skills up it also gains repeat customers. Why not capitalize to the fullest?

    Right now I run a few health websites and a calm BABY blue keeps people on my page longer then any other color. I also have a FEW secret shades around the ads to divert attention to them after reading my content.


    It works.

     
  10. BusinessMagnet

    BusinessMagnet Power Member

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    Sites with light background colours tends to have good CTR. They attract visitors attention.
     
  11. JustUs

    JustUs Power Member

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    Are you going to walk into a bank wearing holey jeans, holely sneakers, and your hair unkempt? You would be a fool to do so. Why? Because it is the impression and the emotional impact that that set of cloths would give a person you are asking a favor for.

    Likewise, when a person puts up a sales page they are asking a purchase favor from the viewer and potential customer.

    You are here asking for a favor of finding out what may be impacting your sales site. You receive an answer that is on point, but fail to see the wisdom of the answer you received.

    Putting this together. You failed to consider the impact that the scheme of the site may have on visitors. That impact is far more than the words you write, or the product you sell. If the customer is turned off by the layout of that site, no matter any other value the site may have, you have lost the opportunity to sell something.

    This concept is just as true in the Brick and Mortar world.

    You put little thought into the site before you put it up. Why should I trust a product from you? The product you are selling is ads.
     
    Last edited: Jan 27, 2014
  12. tony20

    tony20 Power Member

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    I see where you guys are coming from. And of course, if I had an ecommerce website selling dvds from example. A purple background with yellow spots and orange text would put people off.

    But my question is, (to the people that have experience and tried it) are the ads more clickable on a white background apposed to a black background? I am not selling products or services, its a image based website. I just want to increase the CTR of the AdSense.

    The way my site is layed out and logo, text etc, its going to be a major pain in the ass to change everything to suit a white background.
    I wanted to see if it was worth the effort.

    And yes, I did make a mistake when building the site. But this is my first website built to make money via advertising so I expect to make a few mistakes in the process.