Discussion in 'White Hat SEO' started by turdface, Dec 8, 2016.
Does it help the search engine results?
Rather than using Moz Local.. You can look into doing what they do manually. Yes, it will help rankings and boost your site, but it can be expensive. Basically, for Local SEO it is important to have as many links to your site as possible. For example, a small city in the middle of Georgia, with 5 plumbers, won't have a lot of competition, so these backlinks really make a big difference in results.
Add your site to as many local directories as possible, as well as other "authority" directories that are free such as DMOZ. This will help boost your local ranking signals. Look into your local Chamber of Commerce website as well, many times you can purchase a membership (if it isn't free) and they will list your company in the directory.
Look for broken links as well - this is really good and easy for local SEO - your competitors won't be actively searching out broken links, and it is easier to find them, make some good content, and push them onto the site for them to replace the broken link with yours.
Also - run your site through Moz Local's Listing Checker as well. It's free and will show you the top few directories and if your site is listed in there as well as any updates you may need to make to the page.
THeir site menti8ons that it's not really for businesses with a single location. Now I don't know if I should use it.
I've used it on two of my actual businesses with great results, IMO for the money it is hard to beat. I'd had my site targeting a location for a year while hovering on page 4/5. I added local, got the citations, a month later was on the front page map results w/ no other changes.
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