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Is Longtailing Your Website a Dead Strategy? [Read]

Discussion in 'Black Hat SEO' started by ThopHayt, Jun 11, 2015.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Read this: https://www.seroundtable.com/long-tail-google-seo-20429.html

    Is the ability of building your site to catch longtails fading soon? Some think so.

    Say you have a website about candy. Traditionally if you want to rank well for candy-related terms like "hard candy" and "gummy candy" and even more obscure terms like "sugar-free candy" you would have pages of your candy website dedicated to the topics and try to rank those Inner pages for the terms.

    But now this piece comes along saying that building a bigger website with tons of sub-niche pages is not the way to catch the most keywords. Frankly this makes little sense to me. If Google operates on this logic then they will serve search results of a shit load of homepage ranking results from small very niche pages rather than larger authority results... which is what they always seem to push toward. Thoughts?
     
  2. rabbitking

    rabbitking Elite Member

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    [​IMG]

    I concur with the guy who posted this reply and think the author is overthinking his way into a box.
     
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  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    That point is valid, but in an on-site sense they are also claiming that Google is developing a bias against inner-pages ranking in separate sub-niches. Which also seems like a far reach. Isn't this what WebMD does successfully? And many others... I see no way Google could do this without ruining results' quality. People don't want to see 10 different homepages on page one from low authority sources.
     
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  4. hennyhen

    hennyhen Newbie

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    I think it only makes sense for longtails that receive little to no searches at all, rather than important ones that actually surpass certain popular keywords.